for a current major manufacturer) will analyze the overall category including its size/revenue, etc. as it exists today. You will then look at your company and the key competitive manufactures/brands/revenue, market share, etc. Once the overall analysis is completed you will look at the key manufacturers positioning, key segments/sub-segments, benefits and determine an unmet category need that is sufficiently large to market toward. You will develop a new product to meet that need, as well as,…
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