Audience Studies and the Struggle Over Identity Media theory and criticism analyze how—and if—the media affect our culture. This is primarily determined through audience research. That is, studies that are conducted to determine how media consumers respond (or not) to media messages. Are the media monolithic hegemonic forces? Do the media producers and disseminators create and determine the meanings, symbols and identities that structure society? Or do media consumers use, interpret, and resist…
Words 1635 - Pages 7