Strategic Plan Part 1: Conceptualizing a Business

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Strategic Plan Part 1: Conceptualizing a Business BUS/475 - Integrated Business Topics Michael Portillo

August 29, 2011

Strategic Plan Part 1: Conceptualizing a Business

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GPS Marketing is a marketing company that specializes in getting qualified guaranteed prospects to see in front of independent insurance agents. GPS actually stands for “Guaranteed Prospects to See”. GPS Marketing guarantees every agent that comes aboard with our company that we will put them in front of at least 15 qualified prospects. GPS Marketing’s mission statement is “ Our goal is to get independent insurance agents in front of qualified annuity prospects on a favorable basis which in return
This means that GPS Marketing will touch the agent’s clients three times a month. Also agents have the capability to send information as well to their clients through this amazing website that is customized just for them. The third program that GPS Marketing offers to non-captive independent agents is our new 401K Program. This is a program for those agents that deal mainly with small business owners. This program is similar to the GPS program in a way that GPS Marketing will send out mailers to small business owners to help set their employees up on a 401K plan with their agent. Once again GPS guarantees a particular number of responses back for the agent and will give the agent the complete mailing list. The last program that GPS Marketing offers their agents is the Profit program. This is a program that will reimburse the agent for marketing expenses. As long as the agent is producing business for example if the agent produces $375,000 in annuity business with GPS they will reimburse this agent $1,000 dollars in marketing expenses. All the agent has to do is send in all the receipts for the marketing expenses.

Strategic Plan Part 1: Conceptualizing a Business

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GPS Marketing demographic characteristics focus on one target market to present their services to and this market is independent insurance agents or non-captive insurance agents. GPS offers these programs to female and