The integrated business topics course examines strategic business management while integrating topics from previously completed business foundation coursework. This allows students to demonstrate a comprehensive understanding of the undergraduate business curricula with a significant emphasis placed on the assessment of individual outcomes to determine content mastery.
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:
University policies: You must be logged into the student website to view this document.
Instructor policies: This document is posted in the Course Materials forum.
University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.
Course Materials
Pearce, J. A. II, & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill.
Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2006). Strategy: Winning in the marketplace: Core concepts, analytical tools, cases (2nd ed.). New York, NY: McGraw-Hill.
All electronic materials are available on the student website.
Week One: Introduction to Strategic Management
Details
Due
Points
Objectives
1.1 Define strategic management and planning.
1.2 Create an organizational mission and vision statement.
1.3 Analyze an organization in terms of its structure, culture, and purpose.
1.4 Develop a strategic plan.
Readings
Read Ch. 1–3 & Ch. 2 Appendix of Strategic Management.
Read Ch. 7 of Strategy: Winning in the Marketplace.
Review this week’s Electronic Reserve Readings.
Participation and Discussion questions
Participate in class discussion Note: Be prepared to share an organization’s mission statement.
Study weekly discussion questions.
2
Final Examination Preparation
The final exam in this course is a comprehensive exam that covers content from the core courses in the BSB program. The Sample Exam in this week should prepare you for the final exam that you will take in week five. You are encouraged to complete this exam as practice prior to completing the final exam.
Week Two: Internal and External Environment
Details
Due
Points
Objectives
2
2.1 Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis.
2.2 Analyze the effect of the external and internal environments on an organization’s strategic plan.
Readings
Read Ch. 4–6 of Strategic Management.
Read Ch. 3 of Strategy: Winning in the Marketplace.
Review this week’s Electronic Reserve Readings.
Participation and Discussion questions
Participate in class discussion. Note: Be prepared to discuss SWOTT and internal and external environmental scanning.
Study weekly discussion questions.
2
The final exam in this course is a comprehensive exam that covers content from the core courses in the BSB program. The Sample Exam in week one should prepare you for the final exam that you will take in week five. You are encouraged to complete this exam as practice prior to completing the final exam.
Individual
Strategic Plan, Part I: Conceptualizing a Business
Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:
Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.
