Base on the demand and target market analysis and predictions as known as marketing forecast as of September 12, 2014 the consensus forecast amongst eighty one polled investment analysts covering Apple Inc. advises that the company will outperform the market. This has been the consensus forecast since the sentiment of investment analyst deteriorated on September 29, 2011. Also, the previous consensus forecast advised investors to purchased equity in Apple Inc. Based on the share price forecast the forty two analysts offering twelve month price targets for Apple Inc. have a median target of 110.00 with a high estimate of 139.00 and a low estimate of 60.00. The median estimate represents a 8.20% increase from the last price of 101.66. The Apple Inc. competition is Microsoft, which includes operating system, media player hardware, media player software, and smart phone such was windows phone 7 series, windows mobile and also office suite. Google is also one of the Apple Inc. competitions. Google includes smartphone manufacture such as HTC, Samsung, mobile adds, Google docs, and Android. Apple main competitors are Samsung Electronics Co, Amazon.com, International Business Machines Corporation, Cisco Systems, Google, Microsoft Corp, Dell Inc., LG electronics, Lenovo Group Limited, Hewlett-Packard, Sony Corporation. Apple Inc. pricing policy strategy and determination are offers a small number of products, focus on high end, give priority to profits over market share, and create a halo effect that makes people starve for new Apple products. The price also value based pricing model, variable pricing for ITunes, fixed pricing overall. Apple Inc. product strategy is to make the supply superior easy to use, seamless integration, and innovative industrial design. There are two main types of products. The first kind product is