Introduction In 2012, assistant professors Faruk Aml Konuk and Filiz Konuk of the department of business administration of the the Sakarya university in Sakarya Turkey, published the research article, The Relationship between Service Quality, Economic and Switching Costs in Retail Banking, which details how the banking sector In Turkey and the operating banks within it have been forced to more proactively strive to retain their current customers rather than attracting new customers as a way to…
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