Contents 1. EXECUTIVE SUMMARY 1 2. INTRODUCTION 2 2.1 MARKET RESEARCH TERMINOLOGY DEFINITION 2 2.2 IMPORTANCE OF MARKET RESEARCH 2 2.3 TRUEARTH PROFILE 3 3. MARKET OPPORTUNITY 3 4.PRODUCT DEVELOPNMENT 5 5. FORECASTING PIZZA SALES 6 5.1. STEP 1/ESTIMATE THE TRIAL VOLUME 6 5.2: STEP 2/ESTIMATE THE REPEAT PURCHASE VOLUME 7 5.3: STEP 3/ESTIMATE THE TOTAL PURCHASE VOLUME 8 6. CONSUMERS’ VIEW OF REFRIGERATED PIZZA COMPARED TO OTHER SUBSTITUTES 9 6.1 IMPACT OF TRUEARTH PIZZA ON OTHER CHOICES 10 7. COMPARISON BETWEEN PIZZA AND PASTA CONCEPT TEST RESULTS 11 8. IS THERE A FIRST-MOVER ADVANTAGE IN PIZZA SIMILAR TO FRESH PASTA? 12 9. IN-HOME PIZZA TEST RESULTS 14 10. TO LAUNCH PIZZA OR NOT? 15 11. CONCLUSION 16 12. APPENDIX 16 12.1 By putting huge afford in packaging TruErth could beat it’s competitors Kraft & Nestle in increasing its annual sale to 4.1 B by 2004. 3RD TREND: WHOLE GRAIN FOODS/EARLY 2000S Finally, consumers became more aware of the importance of whole grains in the diet and started to avoid “bad Carbohydrate” originated from refined, white flour. TruErath took the advantage of the absence of competition and got the benefit from being the first mover in the market by keeping track of the above mentioned market trends. Therefore, TruEarth benefited from the above opportunities and launched fresh whole grain pasta, Cucina Fresca. This new product was successful with sales that reached $23 million, making it the most profitable product launched in the company history. Nevertheless, growth had slowed as a new competitor, Rigazzi Brands, started entering the market offering similar products. Therefore, TruEarth responded by studying launching a new product, whole grain pizza. Pizzas were a core component of the Italian-American food category, with annual sales in the United States at $53 billion in 2007. Also, 77% of consumers ate pizza at least once a month. In addition, store-bought refrigerated market pizza totaled $5.8 billion making it larger than refrigerated pasta which was $4.4 billion. Besides, 33% of consumers showed strong interest in a whole grain crust. Therefore, TruEarth found new opportunities for introducing to customer healthier still tasty pizza.
dramatic upsurge in scientific studies on Positive Psychology and the science of happiness or to put it simply, discovering what makes happy people happy. Fortunately, many of these studies point to specific ways of thinking and acting that can strongly impact our sense of well-being and happiness. The resulting discoveries are enriching the practices of counseling, clinical psychology, psychiatry and life coaching. In these pages, we review the most scientific studies and translate the results into…
obtain because once it’s gone you cannot have it back. Without life, you will not be able to gain worldly possessions or even be able to accomplish lifetime goals that people strive to obtain on this earth. Most individuals do not even come to the realization of the importance of someone’s life on earth until taken. A variety of conversations that soul had engaged in, everlasting moments shared with family, the ability to reach out too current people all can become a hindrance by taking a life. No…
after death, reincarnates into another living being. But for Buddhists, there is no eternal “self”, just a “stream of consciousness” that connects life with life. Apart from the religious aspects, the study of parapsychology looks into the scientific reasons reincarnation may be a reality. These studies mainly involved young children, ages 2 to 5, who have memories of former lives, near death experiences, apparitions and after-death communications, out of body experiences, and deathbed visions. These…
which described the same idea he had. That then prompted a joint publication of both of their theories. Charles Darwin’s work established evolutionary decent as the dominant scientific explanation of diversification in nature. The beginning of the earth has been a mystery, boggling the minds of the erudite and the simple minded alike for years. The topic of creation vs. evolution has become increasingly controversial. In biology, Darwin’s Theory of Evolution is a change in the genetic material of…
computer simulation. This program will allow you to create a virtual impact crater on Earth. Have you seen any disaster movies lately? You know the kind, where some great catastrophe is about to befall all of humanity and threaten the very existence of life on Earth? Movies such as “Armageddon” and “Deep Impact” depict Hollywood‟s take on the effects of an asteroid or comet that is on a collision course with Earth. How realistic are these films? What would the effects of such an impact really be…
non-strict religious country, if the United States were to uphold to Biblical standards, slavery would never have been implemented in the first place. There are other ways to punish criminals for their heinous choices than by putting them to death. “True life imprisonment is a more effective deterrent than capital punishment. To most inmates, the thought of living a whole lifetime behind bards only to die in a cell is worse than the quick, final terminations of the electric chair or lethal injection”…
Inevitably the theory of evolution had brought into question the creation account in the Bible. However, a disagreement rapidly arose in the religious community because; the Bible claims that all things were created. The true answer will be exposed by exploring the designs of the Earth, nature’s provisions, and the anatomy of the cell and human body will prove that all things in existence are too complex believe in chance. Earth’s features and position are perfect for sustaining life. Earth’s…
English-speaking country is the best but not the only way to learn English. Do you agree or disagree with this statement? Model answer: Studying a language in a country where it is widely spoken has many advantages. It is, therefore, a good idea to study English in a country such as Britain, Australia… However, I believe it is not the only way to learn the language. In the first place, most students in non-english-speaking countries learn English at secondary school, and sometimes at university nowadays…
this course, you will learn about the field of biological anthology, a multidisciplinary, scientific discipline focusing on humans as a biological species. As such, we will be galloping through a number of different research areas dealing with the study of human biology and history. This means we will be moving quickly through the course material week to week. It is essential that you endeavor to stay up to date with the course material and assignments. If at any time you have difficulty with course…
Nonmetals Metals Unit 4 Study Guide Alkali Metals Alkaline Earth Metals Noble Gases Halogens Transition Metals Groups to know: Alkali Metals -most reactive metals Halogens -most reactive nonmetals Noble Gases -nonreactive -no electronegativity Metals -malleable, ductile, high density, lustrous (shiny), conduct heat and electricity well Nonmetals -Hydrogen is a nonmetal even though it is on the metals side -brittle if solid, lower densities, dull…