UNIVERSITY OF NICOSIA
ORGANIZATIONS & HUMAN RESOURCE MANAGEMENT

MODULE CODE: MBAN-609DE

ASSIGNMENT 1

BY:
PERFECT MAWUNYA DEKU

SEPTEMBER-OCTOBER
2014

A REPORT ON WHY STRATEGIC HUMAN RESOURCE MANAGEMENT IS
IMPERATIVE TO THE LONG TERM SUCCESS OF THE COMPANY

INTRODUCTION
Over the years, successful Human Resource management has proved to maximize services, profit margins and the entire work profile of various consortiums, companies and multi-national firms.
I believe HRM is simply the process of hiring and developing employees to ensure they become valuable to the organization. Another school of thought explains HRM more explicitly as an organizational function that aims to maximize employee performance in
For our firm to gear HR towards a competitive business strategy, we can look at improving the quality of all the products to enhance durability and a premium brand with a strong consumer recognition. We can look into more sponsorship deals for sportsmen and women in other sporting ventures. This is in effect to broaden our horizons and product structure. Extra incentives can be made available to our consumer base. Souvenirs, bonanzas and seasonal promotions can be introduced to attract customers. Advertisement is also a very useful tool to promote and communicate to customers what makes our products different and better. The organization will use an information channel to inform, persuade and remind customers of product packages. In promoting a product differentiation, we are to clearly identify our products’ unique qualities and how and why they can address consumer needs and wants.

SUCCESS STORY (MTN, GHANA)
MTN is a market leader in the increasingly competitive mobile telecommunications industry in Ghana with over 12 million subscribers and offers its valued subscribers a range of exciting products and services under Postpaid and Prepaid subscriptions.
MTN has experienced a variety of exciting products and services including a 3.5G technology, DStv Mobile, Seamless Roaming, Mobile Money, MTN E-Self-care, as well as Blackberry phones and services.
Over the years, MTN’s best way of