How Leaders communicate in Times of Crisis Introduction A crisis refers to any situation that is frightening or threatens to inflict injury or bring death to people, cause damage to property or even serve to impede business, the normal lives, and greatly destroying the reputation of a previously intact entity; generally bringing a negative impact (Barton, 2007, pp. 7-9). A few examples of disasters, often outside our control include earthquakes, raging hurricanes and typhoons, fire outbreaks, bombs…
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