Unit 29 public relations in the hair and beauty sector.
Name: Danielle Spruce
Tutor: Anna Hoz
To inform our clients on our new laser treatment we are offering I’m going to organise a PR even to take place on 7th June.
According to Ali (2006) PR is a two-way street. It is not just about organisations pumping out messages and trying to influence; it is about listening as well, and making sure that the organisation itself is open to the influence of others.
I am going to investigate the roles and responsibilities of a PR officer. PR officers plan, develop and implement PR strategies; this will help us appeal to a wider audience however this might have an effect on the salon making it too busy. Liaising with colleagues and key spokespeople. Liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email. Companies may get in touch and ask for more information on what offers are on recently. Researching, writing and distributing press releases to targeted media, ensuring they are up to date will all popular trends with in PR. Ensuring they are not “behind with the times” with their approach. Collating and analysing media coverage. Writing and editing in-house magazines, case studies, speeches, articles and annual reports. For example monthly briefings, newsletters or notices. Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes. Organising what is going to be included in them ensuring the business get it message and ethos to the target market. Devising and coordinating photo opportunities for example at PR events or charity events. However to get high quality pictures you’d have to hire someone out of house who will charge a fee for their service and the pictures. Also organising events including press conferences, exhibitions, open days and information nights. Making the client full aware of what’s happening within the business, however these events usually cost quite ait of money to spend it will not be able to run. Maintaining and updating information on the organisation's website, informing clients of any changes to offers recent discounts. Managing and updating information and engaging with users on social media sites such as Twitter and Facebook. Posting updates and recent pictures of treatments like nails so clients can see quality of work. In an easy and free way, however websites can be unreliable as they often crash or develop an error or fault it would have to be constantly monitored. Sourcing and managing speaking and sponsorship opportunities. Market research finding out our target market and what PR trend is popular with them. Fostering community relations through events such as open days and through involvement in community initiatives, for example Tameside council often run charity days in the local town centre and ask all different types of companies to get involved, this is great exposure, however your using time and products that could have been spent doing treatments for free so in effect you are using a day you could of been making money into doing treatments for free. Managing the PR aspect of a potential crisis situation for example a law suit.
I’m going to investigate current trends in PR. Until recently PR was person to person however with today’s technology it’s easier for companies to connect with their customers by using these current PR trends, updating Corporate News and Corporate Blogs this is an easy and free option to get you information out there and ask for feedback. According to Gifford (2006) “approximately 72 million Americans every year are interviewed in opinion and marketing research studies and surveys.” Social Media is a huge PR trend allowing companies to get their messages to their target market for free, however users of social media are usually relatively young people not very useful if you’re
representations in various media. This course draws on various disciplinary perspectives to understand the broad and complex phenomenon of disability in historical perspective, as represented in literature and culture, and as it impinges on issues of broad public concern today. Texts: 1. The following two books are available for purchase at the university bookstore. They can also be purchased at any online bookseller. a. Kim Nielsen, A Disability History of the United States (required) b. Ruth O’Brien, Voices…
The community is like an independent city or village. You can compare it with a tribe. There are dwellings where family units live in (p.9). A family unit is like a family but a man is divided to a woman and they can apply for children. A boy and a girl belong to each family unit. Those dwellings are terraced houses (Reihenhäuser) (p.42) which are all in one area (p.29). They aren’t special buildings and there…
CRIMES AND VERDICTS PROFESSOR TIMOTHY KELLY INTRODUCTION TO CRIMINAL JUSTICE MAY 29, 2014 I have chosen the State of Florida vs. George Zimmerman as the first part of this paper. Why was Zimmerman charged and tried at the state level, and then face the possibility of Federal charges? Is this not “double jeopardy”? The court that will try a case is decided by jurisdiction, jurisdiction being defined as “(1) the legal authority of a court to hear and decide a certain type of case; (2) the geographic…
appears immediately before the provision heading. The text of the modifying provision appears in the endnotes. For the legal status of modifications, see the Legislation Act 2001, section 95. Penalties At the republication date, the value of a penalty unit for an offence against this law is $110 for an individual and $550 for a corporation (see Legislation Act 2001, s 133). Authorised by the ACT Parliamentary Counsel—also accessible at www.legislation.act.gov.au Australian Capital Territory…
Collective Bargaining in the Public Sector Linda Howerton PHI 103 Informal Logic Instructor: Ms. Tanya Martin October 22, 2012 Collective Bargaining in the Public Sector Union membership is today at an all time low. It has been steadily declining since the 1980’s. Private sector union membership has been affected the most, while that of the public sector has remained relatively strong (Devinatz, 2011 Spring). Public worker unions, especially state…
According to the Nuclear Energy Institute, the fees were accumulating at a rate of $740 million s year, and as of May 2013, more than $29 billion were in the fund. So all this money is poured into the program, but due to politics and government inaction, taxpayers money was just sitting left unattended. III. Politics and Controversy over Yucca Mountain A. The NWPA terms…
prior to submission for assessment. You are advised to make sure you clearly label each answer and task and complete all sections of each assessment. If possible, you should also submit copies of any workplace documents that may be relevant to this unit of competency. In this case you will need to gain approval to provide the copies from your employer. Ownership and plagiarism You are advised by accepting these terms and conditions you have declared the evidence that you submit is your own work or…
warnings to cover 30% of the front and 90% of the back of each package. Governments have implemented laws banning smoking in public places globally. There have been bans on smoking at workplaces, cafes, pubs and clubs, this is an initiative to encourage people to quit smoking and poses a serious threat to the tobacco industries marketing activities. In a study of the Australian public service, six months after the workplace smoking bans were brought into effect, it was found that moderate smokers reduced…
Accounting Finance: Managerial Use and Analysis DeVry University Keller Graduate School of Management Professor Ganesh Pandit Date: 29 November 2014 1. Inform the President of any new internal control requirements if the company decides to go public. (7 points) • The requirements for this case study the nosiness would like to go public, it would be in compliance with Sarbanes-Oxley Act Regulations and tries to reduce immoral business behavior, the business should have an internal audit…