Week 5 Assignment

Kanit Dararutana

Dr. Thomas Hennefer

BUS 642 – Business Research Methods & Tools

Ashford University

4 February 2013

Week 5 Assignment

Making Research Decisions

2) Suppose you were preparing two-way tables of percentages for the following pairs of variables. How would you run the percentages?

a) Age and consumption of breakfast cereal.

Here I would use cross tabulation because there are two variables and start by listing age in the left most column. Each row would represent every age concerned, and then the following columns would be the amount or type of cereal consumed depending on what the question desired.

b) Family income and confidence about the family’s future.

Again I
How would you present the statistical information within this case to the IndustryWeek decision maker, the manager who must decide whether or not to continue to publish reader service cards?
I would use bar graphs to show the percentages of individuals who report calling specific numbers given by the reader service cards for an immediate need as opposed to those who do not in order to show that the service cards do or do not indeed make a difference.
8) Assume you are compiling your research report. What are the limitations of this study?
The limitations of this study are that only subscribers or employees were chosen as the sample, and we can only predict the choices those who are connected to the company in some way may act. We have no way of finding out those who are not suppliers or employees would act or if they would make different choices.
9) Assume you are the decision maker for IndustryWeek . Given the declining value of the reader response card to subscribers, originally designed as a value-enhancing service to IW readers and advertisers alike, what further research might be suggested by the findings of this study? Or do you have sufficient information to stop the use of reader response cards in IndustryWeek ?
It seems that most buyers prefer the convenience of an answer immediately, which the cards do not show. What would need to be researched is if those who did not have an immediate need and did use the card would choose to instead use the telephone