superior or diverse versions of its products each year. For example, the company has released advanced versions of the iPhone each year ever since its introduction in 2007. As long as the company is generating lucrative revenue from these popular hardware products, then it will be able to innovate competitively. Apple also produces major income from well-known software such as the Mac OS X, an operating system; the iWork, a set of productivity software; Aperture, a photography application; iTunes…
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