understanding of issues associated with: pricing and costing, buying behavior, market segmentation, channel management, and other marketing topics as they are applied to the marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, and case analysis. LEARNING OBJECTIVES The primary objective of this course is to introduce the fundamental concepts in marketing. This course is designed to provide both marketing and non-marketing majors…
Words 3979 - Pages 16