Volvo Mission Statement
Volvo’s mission statement is clear: it wants to be the leader in sustainable transport
This is the actual posted message on their website
“The Volvo Group's vision is to become the world leader in sustainable transport solutions by:
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creating value for customers in selected segments

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pioneering products and services for the transport and infrastructure industries

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driving quality, safety and environmental care

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working with energy, passion and respect for the individual.”

Volvo Mission Statement
Safety
1. They keep true to their Mission Statement by having the Insurance Institute for Highway Safety top safety pick for 2015 with the
2015 S60 Sedan
Pioneering the Future
1.

“The new Volvo Concept Coupe reveals how we could shape our cars moving forward.” x90 Concept

Volvo’s Future Plan
Volvo’s future goal is as follows:
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We are among the most profitable in our industry

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We are our customers’ closest business partners

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We have captured profitable growth opportunities

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We are proven innovators of energy-efficient transport solutions

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We are a global team of high performing people

They plan to be all this by 2020
The most respected plan is
“Our vision: That no one will be seriously injured or killed in a new Volvo by 2020.”

EXTERNAL ENVIRONMENT ANALYSIS
- INTRODUCTION
- MARKET SHARE
-COMPETITION

VOLVO PERSONVAGNAR AB
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Type: Public

• Industry: Automobile Manufacturing
• Headquaters: Gotenburg, Sweden
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Heritage
– Assar Gabrielsson and Gustaf Larson, Pelle Petterson, designer
– 1927

Volvo: Market Share

Volvo: Competitors

Profit Margin: Volvo

Profit Margin: General Motors

Profit Margin: Volkswagen

Profit Margin: Daimler

Financials of Volvo Group
•Share price: $11.65 (January 26, 2015)
•Listed on the NASDAQ Stockholm
•Listed in January 1, 1935
•All time high: $18.43 (July 13, 2007)

Volvo Group’s net sales
•2013: $32,565.40 million (9% decrease from 2012)
•2012: $35,829.99 million
•2000: $15.5476 million

Volvo Group’s margins
•2014: 3.9%
•2013: 2.4%
•2000: 4.7%
•Margins could not be found previous to 2000

Highest operating margin
•Volvo Penta (8.3% in 2013)
•This is an off –shoot of Volvo that produces marine engines •Operating income in 2013 was $75 million

Lowest operating margin
•Their bus line (lost 1.1% in 2013)
•Operating loss was $22.9 million in 2013

Operating Margins For Volvo Construction
Equipment
• Their Construction Equipment is down 48% from 2012
• Operating Margin was $160.11 million in 2013
• Operating Margin was $331.5 million in 2012

Gross Income
•2013: $6.765 billion
•2012: $7.771 billion
•2000: $3.076 billion
•1998: $5.914 billion

Performance by Region

A breakdown of net sales globally

Europe and Russia
• The largest consumer geographic location
• 39% of total Volvo sales
• $12,7000.5 million in 2013

North America
• The second largest geographic consumer location
• With 23 of net sales
• $7,490 million in 2013

Middle East and Asia
• The third largest geographic consumer location
• 20%
• $6,513.1 million in sales

South America
• The fifth largest geographic consumer location
• 11%
• $3,582.2 million in sales

The rest of the world
• Everywhere else
• 9%
• $2,930.9 million in sales

Changes: 2000-2011

Goals for the future
•“The annual organic sales growth for the truck, bus and construction equipment operations, as well as
Volvo Penta, shall be equal to or exceed a weighted-average for comparable competitors.”
•“The Customer Finance Operations, has a target of 12-15% return of equity (ROE) and an equity/assets ratio exceeding 8%.”
•“Each year, the operating margin for the truck, bus and construction equipment operations, as well as
Volvo Penta, shall be ranked among the top two companies when benchmarked against relevant competitors.” Volvo U.S Market
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Main focus is Luxury Sedans and SUV’s

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Volvo was the worst-performing luxury brand in 2014, posting an 8 percent decline from the year before.

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Volvo has