INDUSTRY PROFILE
INTRODUCTION
70% of world rubber consumption goes into the tyre industry. The growth in world tyre production has been in response to the growth in the automotive industry. Consequently, tyre production has been a driving force behind growth in the world elastomer industry. At the same time, the improvement in quality and variety of elastomers has enabled the tyre industry to achieve its goals of providing grip, control, safety, comfort and other important features of tyres. The progress of the elastomer industry will help to improve the quality of tyres, while the growth of the tyre industry will not only have an impact on total elastomer demand, but also on different types of rubber required such as high technology elastomers.
Tyre industry growth that had registered an impressive 10.40% in 2007/08 declined to 2.40% in 2008/09. However, with the recovery in the economy, it is estimated that the Indian tyre industry will gain further momentum in subsequent years. Five tyre majors control nearly 80% of the Indian tyre industry. The truck and bus segments contribute almost 75% to its rupee value turnover. With India emerging as a global automotive hub, domestic tyre companies are expanding their operations and global tyre majors are increasing their presence in the Indian tyre market. The new technological frontiers of the tyre industry in India are radialisation in the truck and bus segments and a shift to high-performance tubeless passenger car radials.
Market Segmentation
Replacement is the biggest market segment and accounts for about 54% of the overall revenues. The OEM and export segments account for 32% and 14% respectively. Some of the major players in the market are Apollo, JK Tyre, MRF, CEAT, Goodyear among others. The top 7 companies hold 85% of the market share. The current market leader is Apollo
The Company has also supported the cause of education by adopting the government school at Noorabad, in Madhya Pradesh, and has also taken affirmative action by adopting Jyotiba
Phule Govt. SC/ ST Girls Hostel at Kankroli, Rajasthan, and infrastructure has been upgraded at both locations. The Company continues to support Ekal Vidyalayas in 11 remote villages of Rajasthan wherein more than 500 students are studying. At Mysore career counseling has
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been provided to 525 students. In addition, 3 ITIs have been adopted under public private partnership (PPP) scheme. These are located at Nathdwara, Rajasthan; Maddur, Karnataka and Sabalgarh, Madhya Pradesh.
Environment
All Plants have maintained the highest level efficiency in conserving resources especially energy and water. Both Jaykaygram and Mysore Plants have been awarded with the Green
Tech Environment Award in the Gold category. JK Tyre, Jaykaygram is the first Tyre plant in India and the second tyre plant in the world to receive the ISO 50001:2011 for certification from British Standard Institution for Energy Management Systems. Subsequently, the same certification was awarded to all three plants of JK Tyre’s Vikrant plant at Mysore. As