challenges are escalating on a global scale and will continue to do so in international corporations, mainly as a result of the current prevalence of globalisation around the world (Schifferes, 2007). Due to the global character of the issue, it becomes a highly relevant area of investigation for managers across the world. We argue that globalisation challenges our understanding of both our present culture and our identity, for which it is only fair to express the phenomenon as something that has…
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