CONSUMER BEHAVIOR IN TOURISM Monika Singla Assistant Professor DAVCC College, Faridabad monajain711@gmail.com #9555090036, INTRODUCTION Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the…
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