CONSUMER BEHAVIOR IN TOURISM

Monika Singla
Assistant Professor
DAVCC College, Faridabad monajain711@gmail.com #9555090036,

INTRODUCTION

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. I want to do this! What's This? Among the various service industries, their behavior involves a search for leisure experiences from interactions with features or characteristics
➢ India's travel and tourism sector is expected to be the second largest employer in the world, employing 40,037,000 by 2019. ➢ Capital investment in India's travel and tourism sector is expected to grow at 8.8 per cent between 2010 and 2019. ➢ The report forecasts India to get capital investment worth US$ 94.5 billion in the travel and tourism sector in 2019. ➢ India is projected to become the fifth fastest growing business travel destination from 2010-2019 with an estimated real growth rate of 7.6 per cent.

FACTORS AFFECTING CONSUMER BEHAVIOR IN TOURISM

By factors affecting consumer behavior in tourism we meant that what are the different factors that influence the decision of a person to go to a particular destination or not to go to a particular destination. Different person have different image about a destination. Everybody has different taste, preference. Different factors like age, social class, destination image, budget, family, culture have different impact on the decision about a tourist destination. The study of Consumer behavior in tourism includes the study of where they go, why they go, how they go,