Mass Communication Theories and Pinterest Michelle Ellison University of the Incarnate Word Introduction Pinterest, a highly addictive, interactive bookmarking and cataloging website is quickly becoming one of the most important social marketing platforms on the web. Since its emergence in 2009, the site it has grown at a phenomenal pace, driving more referral traffic to retailers than LinkedIn, YouTube, and Google+ (Fox, 2012; Indvik, 2012). On 16 August…
Words 2741 - Pages 11