Q1: A marketing information system is the set of procedures and methods for making the regular planning, collecting, analysing and presenting the information for making it useful for making marketing decisions (Strydom, 2007). The process of marketing information system goes through three stages. At first, the system collates the data which are required for marketing decision. Then the data is used to do market research and finally the data get processed to aid in marketing decision (Kumar & Sharma…
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