Strategic Management assignment

Question 1

Samsung’s strategic direction is now focused on tapping into the growth of the enterprise market. Given the latest developments as stated in the case, conduct segmentation of the enterprise market and discuss the strategic action plans that Samsung’s could undertake to increase its market share in each of these segments.

Introduction

Pioneering the Digital Edge

The digital age has brought revolutionary change – and opportunity – to global business, and Samsung has responded with advanced technologies, competitive products, and constant innovations in today’s digital world.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for
Samsung’s R & D teams designed the products to improve Enterprise business efficiency and enhanced productivity, they also empower new and better ways to work on the go and transform the way you do the business on today challenging business competition. As mention earlier, Samsung did the “Cross Selling devices” and a 4 “P” – Products, Price, Promotion, Place - whereby all the Samsung products line is compatible for its Enterprise Business Division. When we analized the Ansoff Matrix the top right quadrant, (see the diagram above), Samsung focus in this area.

Samsung S III

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The