SAMSUNG NOTE 4
MARKETING PLAN

TABLE OF CONTENTS

Executive Summary.................................................................................... 3
Company Intro………………….………………………………………… 4 Product Description………………………………………………………. 5

Strategic Alternative………….…………………………………………...6

Strategic Focus……………………………………………………………. 7
a) Mission..………………………………………………...……... 7
b) Goals of New Product.……………………………………...… 8
c) Alignment of New Product……….…………………………...9

Situation Analysis………………………………………………………… X

Market Focus……………………………………………………………… X

Marketing Program..……………………………………………………... X

Implementation Plan..……………………………………………………. X

Evaluation & Controls….………………………………………………… X

Supporting Information………………………………………………….. X

EXECUTIVE SUMMARY
When you think of innovative companies, you think of the ones that continuously coming out with the latest relevant technology and it is not wonder that Samsung is at the top of that list. Samsung is amongst one of the biggest electronic companies in the world. Samsung produces a multitude of electronic products such as cameras, televisions, smart phones, home appliances, PC’s, printers, and etc; the list can go on and on. Recently, Samsung has become known for being a impressive market reader further developing their abilities to provide their customers exactly what they want. While many of Samsung’s competitors offer restricted products and services, Samsung offers a variety of products to suit every kind of customer requirement at all types of price levels. Samsung is very familiar to what their competitors are doing and what they are bringing to the market first. Samsung would not have jumped 5 spots in just 3 years on the ranking of the world’s most innovative companies delivering better copies of an iPhone. Samsung creates persuasive new versions of products, adds to them, and the delivers them on the market at the right time. Such strategies have allowed Samsung to become among one of the leaders in innovation by observing what seems to be gaining traction and insightfully making their buyers more intelligent, informed, and intoned with their products through Content Marketing. Through Content Marketing Samsung has been able to retain customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behavior. In today’s globally competitive business environment, electronics companies are under relentless pressure to provide innovative products in shorter time cycles, at reduced cost, and with improved quality. The electronics industry is driven by demands for products that are smaller, lighter, cheaper, and better than the ones they replace. So it’s no accident that Samsung’s supremacy in the mobile business has been increasing because of their expertise on product development. They have become the champion of consumer choice. In the U.S. along, Samsung offers 153 different cell phones along. From a variety of cheap or expensive regular phones or smartphones to big or small or rugged phones to flat-screen smooth phones. In addition, Samsung offers smartphones with a variety of operating systems such as Android and Windows. This way of thinking has made the South Korean conglomerate an electronic giant and best-loved smartphone vendor based on U.S. Brand Keys 2013 Customer Loyalty Index.
COMPANY INTRO Samsung is a company that has been steadily growing throughout the last decade. Samsung has made themselves noticeable as one of the most innovative, quality brands in the electronics industry. They strive to be sustainable and achieve competitive advantages by remaining at the forefront of the digital market. Samsung’s policy is to devote human resources and technologies to create superior products and services thereby contributing a better global society.
Samsung is a South Korean multinational conglomerate company with headquarters in Samsung Town, Seoul. Samsung was founded