Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment

Caryn Ng Kar Yan
B1102572

Keah Mei Sian
B1102580

Nur Fathiha Bte Johan Ariffin
B1100381

Mohd Roshan bin Mohd Yusop
B0101223

Sarkunarajah S
B1001971

Wan Arjunaidi Bin Awang @ Wan Abdul Halim
E0300073

Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and
Though challenges will be there in integrating new employees and employees from diverse culture, Samsung is taking the right initiatives to address these gaps. In summary, Samsung is well positioned to address its internal weakness, and continue to be a strong organization.

EXTERNAL FACTOR EVALUATION FOR SAMSUNG | No | Opportunities | Weight | Rating | Weighted
Score | 1 | One of the strongest economy in the world. Ranked 15th globally in 2010 | 0.15 | 2 | 0.3 | 2 | Strong South Korean government initiative in tapping into its human resource capability | 0.2 | 3 | 0.6 | 3 | Improved relationship between South Korea and China in recent years, helps Samsung to break into the Chinese market. | 0.1 | 2 | 0.2 | 4 | South Korean culture of hard work and speed. | 0.2 | 4 | 0.8 |

No | Threats | Weight | Rating | Weighted
Score | 1 | South Korean culture of high power distance. All relationships are unequal. | 0.05 | 3 | 0.15 | 2 | Slim profit margin, in a globally competitive environment. | 0.1 | 3 | 0.3 | 3 | South Koreans are collectivist. Focuses on collective sharing of resources. | 0.05 | 2 | 0.1 | 4 | South Koreans’ avoid conflicts, and masked their feeling. Results in lack of open communication. | 0.15 | 2 | 0.3 | | | 1 | | |

2.75 |

Weighted score from External factor Evaluation show slightly