Social media marketing is the activity of obtaining website traffic or capturing attention through social media sites.
Social media marketing programs usually focus on efforts to create explosive and humorous content that attracts attention and encourages viewers and readers to share it across their social networks. This results in an electronic word of mouth commonly referred to as eWoM. It basically refers to any statement which the customers/consumers share via the Internet; maybe through instant messaging, social media etc; about an event, product, brand, company or service. The underlying message spreads and becomes viral from user to user and presumably resonates amongst them. The plus point of such a campaign is that it appears to come from a trusted, third-party source, such as their friends in this case, as opposed to the brand or company itself. It is rightly said that social marketing results in earned media rather than paid media.

Social Media Platforms

Mobile phones
Mobile phones have become an important entity for social media marketing due to their ubiquitous presence. Nowadays, all the mobile phones have networking capabilities and are always connected to the internet. All the updates are
Narendra Modi, BJPs Prime Ministerial candidate took full advantage of the digitization of India and the high network connectivity rate of the Indian youth. The ‘Modi Wave’ and the ‘Acche Din’ campaigns really resonated with the people and all his speeches were broadcasted all over the social media, shared by millions around. The citizens started believing in his vision and they were made a part in the whole decision making process of the government. Narendra Modi joining twitter was the biggest news and the rate at which his followers grew broke all records. The 2014 Lok Sabha elections were a big win for the BJP because of the efficient utilisation of social media