Jan 16, 2013

Visual Communication
Effective use of images
Inform
New papers
Info around world with fonts, images, layouts,
How to easy to look at step by step guide then reading more visually appealing
Announcements
Attractive,
Signs
Stop signs, traffic signs.
Color means something – what stand out more
A lot of thought goes into small bits of info
Maps
Easy to read, legibility
Aps
Functionality, simplest way
Facebook
Red is used a lot
It attracts attention
Our society know its like an alert
Entertaining
Comic strips
Clever, fun
How many words, how much do you need to get the point across
Magazines
Look good, layouts, headlines, how many images, driven by photos. LOTS of thought
Magazines have online websites
Ability to update; more visual ability online (videos, photo galleries, etc.)
Videos
Planning: clothing, backgrounds, lighting, people, color, etc. (visual ques)
Thought goes into everything and lots of work
Cat videos
Books
Covers posters
Persuade
Posters
Get someone to go see it
Videos
Not for fun but in order to get someone to do something
Movie trailers
Someone’s job
Ads
Good/Bad ads
Nike
Logos really important
Billboard, posters, mag ads, commercials TV ads
Class video: Dad/Son Camping
Visually driven
Features tech, but makes it a character
No words, just tagline at end
Knows story without having to tell you
Not too much, but have enough and people are able to follow story
Do you need tent, what kind?
What should they wear?
Class video: Gatorade
Who is that guy, where is he going
Gatorade was there with athletes
Lot of rules, official Olympic sponsor
Tell you interesting story, at end get big picture
(Nike, plays smart not sponsor but alludes to the Olympics so people think they do)
Identify
LOGOS
Trust
Value
Brand
Colors mean – yellow Lance Armstrong
This award which he no longer has.
Gives negative connotation tags Jeans
Low cut, skinny, loose relaxed
Enlighten
Turns you on to things you haven’t noticed
Mind map
Images and about what went on at all talks
Live- real time.
Listen and focus on what the speaker said and you could visually get out of what is said
Quotes
Like on Facebook, Pintrest, images
What’s the point?
We are Bombarded with visual 24/7
Some remembered, most forgotten
Key of Success in Visual Communication (in order)
MESSAGE
What are trying to tell someone
AUDIENCE
MEDIUM

January 23, 2013

Elements of Design
Dot
Simplest form, minimum unit of visual communication, strong visual power to attract the dot
1- draws eye to
2- eye attempts to measure difference
3 or more- eye connects them to form a shape
Bullet points: pull you eye to list of things, helps you realize equal, establish and gain knowledge faster
Line
Continuation of a dot, moves your eye in one direction or another, used a divider
Straight line = stiffness and rigidity
Curved line = playful, soft, imply movement
Used to section off spaces – don’t stand out but not obvious used to help read knowledge faster when thing so close, eyes don’t know what to read 1st
Shape
Closed line, 3 basic shapes (parallelogram, circle, triangle)
Parallelogram
4 sided figure where opposite sides are parallel and equal
Two basic types
Square and rectangle
Circle
Powerful, draws eye
Use sparingly b/c draws eye so much!
Triangle
Challenges the eye to follow, convey direction
Type
Crucial to all designs
Play numerous roles in visual communication
Text, shape, purely visual element
You can use text in a shape- this is rare and hard to do
Text used as visual ex: shadow of title at the bottom of picture
Value (or tone)
The intensity of lightness or darkness of anything we see
Variations in value can
Increase or decrease contrast
Create movement
Lead the eye
Understanding how you want them to see the page then use these elements to achieve goal
Color
Light reflected off objects
Closely related to tone