International Marketing 250 Feasibility Report
“The Ping Pong Door”

Tutor/Tutorial time: Wed 9:30AM - 10AM

Group members
Student ID
Email
Rongrong Chen
17789545
rongrong.chen1@student.curtin.edu.au
Blake Walsh
14288748
blake.walsh@student.curtin.edu.au
Konner Fritz
17977816
Konner.fritz@student.curtin.edu.au
Jaan Dodani

Contents Page

1.0 Executive Summary ..........................................................................................
2.0 Product Description ..........................................................................................
3.0 Corporate Consideration .................................................................................. 3.1 Mission Statement ................................................................................... 3.2 Corporate Goals ...................................................................................... 3.3 Corporate Orientation ..............................................................................
4.0 Situational Analysis: PESTEL ......................................................................... 4.1 Political Factors ....................................................................................... 4.2 Legal Factors ........................................................................................... 4.3 Economic Factors .................................................................................... 4.4 Cultural Factors ....................................................................................... 4.5 Technology Factors ................................................................................. 4.6 Environmental Factors ............................................................................. 4.7 Competitive Audit ..................................................................................... Competitive Audit Chart .................................................................................
5.0 SWOT Analysis .................................................................................................
6.0 Marketing Objectives .........................................................................................
7.0 Target Markets .................................................................................................. 7.1 Segmentation .......................................................................................... Market Segmentation Chart ............................................................................
8.0 Marketing Mix Strategies ................................................................................. 8.1 Product Strategies ................................................................................... 8.2 Pricing Strategies .................................................................................... 8.2.1 Pricing B2C ............................................................................... 8.2.2 Pricing B2B ............................................................................... 8.3.0 Distribution Strategies ......................................................................... 8.3.1 Distribution B2C ........................................................................ 8.3.2 Distribution B2B ........................................................................
8.4 Promotion Strategies ..............................................................................
9.0 Implementation ................................................................................................ Implementation Chart ..................................................................................
9.1 Evaluation ..............................................................................................
Evaluation Chart ..........................................................................................
Conclusion