NORTHCENTRAL UNIVERSITY
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Activity 3

Dear Student,

Please use this document to submit Activity 3.
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Academic Integrity: Please see and follow the Academic Integrity Policy in the Learner portal.

Main Task: Compare Two Chapters, Adhering to the Northcentral Academic Integrity Policy
For this activity, read the two chapters listed in the Activity Resource section (Krames,J. A. (2003) Chapters 2 & 5). Each chapter relates to a
The differentiation and competitive advantage Michael created, because of his passion to understand his customer needs and give them price point advantage through automation, was evident in the chapter. Creating customer centric organization structure was an example of his clear alignment to strategy and vision. The entire business model predicates on knowing the customer preference and demand better through constant customer. The complexity of gathering the customer preference when the Information systems and Internet were not widely used was an enormous challenge for Dell. As referenced in the chapter in spite of his perseverance and tenaciousness to hit 100% of orders from Internet, at any point of time 90% was the plateau. Their inability to know the customer needs failed them in the Olympic project (Krames, 2003, Page 67). The traditional organization structure was also in conflict with his vision of getting “as many people as possible in the organization involved in satisfying the customer” (Krames, 2003, Page 68). He had to create a structure around the customer to over come the huddle. Chapter 5 (Krames, 2003) depicts the leadership traits of Andy Grove to prepare the organization for the drastic change during the technology revolution. Andy Grove was the Cofounder and CEO of Intel Corporation. This Berkley graduate moved form Hungary and taught himself English. Time Magazine named him as the