LADIES ONLY FITNESS

Contents

EXECUTIVE SUMMARY……………………………………………………………...3
1.1 Mission………………………………………………………………………….3
1.2 Objectives………………………………………………………………………3

COMPANY SUMMARY.………………………………………………………………4
2.1 Company Ownership…………………………………………………………4
2.2 Start-up Summary…………………………………………………………….4
2.3 Company Locations and Facilities…………………………………………..6

SERVICES……………………………………………………………………………...6
4.0 Market Analysis Summary…………………………………………………..7
4.1 Market Segmentation………………………………………………………...7
4.2 SWOT Analysis……………………………………………………………….8

STRATEGY AND IMPLEMENTATION SUMMARY……………………………...8
5.1 Competitive Edge…………………………………………………………….9
5.2 Sales Forecast………………………………………………………………..9

MANAGEMENT
Beyond that each trainer has specific qualifications and training that enables them to provide each client with an individually designed program.
Ladies Only Fitness offers a large selection of sophisticated equipment bio-mechanically designed for a woman's body.
• Treadmills (10);
• Stepmills;
• Steppers;
• Upright and recumbent bikes;
• Elliptical trainers;
• Stairmaster;
• Rower;
• Bodytrek;
• Gravitron;
• Cross aerobic trainers.
Ladies Only Fitness provides a floating foam floor for a variety of aerobic, step, muscle conditioning and yoga classes. The club also has a child care center to serve clients that would otherwise be unable to workout if they cannot find a babysitter, or be able to workout without the stress of watching over children.
The membership fee is N$150 a month and the personal trainer fee is N$25/hr.
Market Analysis Summary
Luderitz is a town on the move. The population has grown by 10% each year for the past three years.
Most importantly, the growth has been fueled by the increased employment in the towns’ companies. This has attracted a type of professional that is the target customer for the Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.
Another target group is young mothers who are looking for a club that will fit their needs and keep their