Carnival Corp - Travel and Tourism World

Euromonitor International : Global Company Profile
January 2009

Carnival Corp - Travel and Tourism

World

List of Contents and Tables
Strategic Evaluation................................................................................................................................................ 1
SWOT analysis.......................................................................................................................................................... 1
12 Month Highlights ............................................................................................................................................... 2
2007-2008 ................................................................................................................................................................. 3
Prospects .................................................................................................................................................................. 3
Core Businesses ........................................................................................................................................................ 3
Growth Opportunities ............................................................................................................................................... 4
Limited Potential....................................................................................................................................................... 6
Company Strategy .................................................................................................................................................. 6
Strategic Objectives and Challenges......................................................................................................................... 6
Ownership Events ..................................................................................................................................................... 7
Company Structure ................................................................................................................................................ 7
Carnival Corp ........................................................................................................................................................... 7
Summary 1
Carnival Corp: Travel & Tourism Key Facts..................................................................... 7
Production and Distribution ..................................................................................................................................... 8
Brand Assessment ................................................................................................................................................... 8
Brand Strategy .......................................................................................................................................................... 8
Carnival Cruise Lines ............................................................................................................................................... 9
Holland American Line............................................................................................................................................. 9
Costa Cruises SpA..................................................................................................................................................... 9
Cunard Line .............................................................................................................................................................. 9
Seabourn Cruise Line.............................................................................................................................................. 10
Princess