This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well. Since the company can obtain only 5.60%-5.80%, the company is ranged as the marketing leading in this industry. JST comprise with seven well known brands which are Just Jeans, Jay Jays, Jacqui E, Portmans, Peteralexander, Dotti and Smiggle. The financial performance of JST is continuous increasing from 2001 to 2006 as the illustration shows below.
Financial Performance of Just Group: 2001 - 2006 Year Million Dollars Sales Revenue Percent Growth Growth Million Dollars Net Profit After Tax Million Dollars Total Assets Units Employees
2001-02 331.9 N/C 12.4 206.0 N/A 2002-03 562.2 69.4% 22.6 209.2 4754 2003-04 619.8 10.2% 40.0 213.5 5023 2004-05 632.8 2.1% 45.9 223.2 4500 2005-06 698.0 10.3% 57.2 252.9 5000 Source: IBIS World Industry Report, 2007, p29 Besides, Just Jeans, the key brand of JST, aims to renovate stores to generate an increased interest in the brand. Store renovations are expected to cost between 100,000$ and 150,000$ per stores but the trial result was successful conducted in 2005 (IBIS World Industry Report, 2007, p29).
Vision and mission
Just Group owns a high quality portfolio of clothing retail brands throughout Australia and New Zealand. JST aims to offer its customers with
The company has realised that its SG&A costs are high and are eating into their revenues to the extent of causing growing losses. During 2012, the company made several changes to improve their balance sheet. This included changes in senior management bringing down people cost by 7%, debtor days were reduced aiming at improvements in working capital management, reducing agency brands so that focus can shift to the core brands and finally, talk about migrating to a new transaction system which will…
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SUBMISSION: WORD COUNT: 1443 CONTENT PAGE Introduction……………………………………………………………………………….3 Biography of henry ford………………………………………………………………….3 Background of the company……………………………………………………………..4 Products of the company………………………………………………………………...5 Marketing strategies of the company……………………………………………………6 Organizational culture of the company………………………………………………….7 Motivating factors of the employees…………………………………………………….8 Conclusion…………………………………………………………………………………9 INTRODUCTION This report aims…
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