The Marketing Plan PART ONE MGCR 352-003 INDUSTRY: PET CARE Contents SECTION I: INTRODUCTION The KONG company is an American private corporation with an international presence and a mandate to create innovative dog toys that are the best in quality, originality, variety, safety and value (“Kong Story”, n.d.). The toys are differentiated mainly through the use of natural KONG rubber, known to be ultra durable, safe, and built-to-chew (“Kong Rubber”, n.d…
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