Ford Motor Company have been around since 1903, and although in the past they lost market shares due to production and marketing scandals, they remain robust in 2005. This paper has been written to thoroughly analysed Ford through PESTEL analysis to comprehend the macro environment in, Porter’s Five Forces analysis to determine the competition and lastly SWOT analysis to depict the micro environmental factors of the company in question. It has been concluded that due to the fierce competition in the industry, and due to the changes in the environmental factors, Ford Motor Company needs to concentrate on improving on its weaknesses in order to avoid and overcome the threats.
COMPANY ANALYSIS: FORD MOTOR COMPANY • Technological factors further affect the automotive industry in terms of the reputation of individual firms. Chrysler, Toyota and Ford have had to recall cars for expensive repairs in the past, which has had negative affects on their reputations. Ford has recently been involved in a tyre scandal costing $2bn, Chrysler recalled cars due to faulty locks and Toyota in November had to recall cars due to corrosion of car parts (BBC, November 2005). Technology is necessary to ensure the quality of finished vehicles. Environmental Factors
• Hurricanes in the US have caused the oil prices to fluctuate (BBC, October 2005). • Due to global warming and the carbon dioxide gasses emitted from vehicles the public may seek public transport in an attempt to protect the environment. • Petrol is anticipated to finish within the next 50 years (BBC, June 2004).
Legal Factors
• Car manufacturers are increasingly reducing their numbers of employees due to technology replacing man power. However, pressure from Trade Unions in the US and the EU make it difficult for car firms to dismiss employees. For this reason individual firms such as Ford and GM are attempting to make deals with trade unions in order to protect themselves. (BBC, September 2003) • The European Commission have changed the rules regarding car distribution, to allow the dealers to have more freedom to compete across the EU.
Executive Summary: Employees of Ford Motor Co. this company wants to be apart of the world’s most workable trucks on the market. Interested in creating a truck line even broader that it is, consumers are the most important aspect to this company and will do its very best to keep its automobiles up to performance along with the many options of the work and luxury power class. When it comes to daily driving gasoline cannot be over looked. There are the users that need more power and durability and…
Abstract The Ford Pinto case occurred in the 1970s. Famous automobile company Ford designed a new model, and named “Pinto”. Due to its stylish appearance and reasonable price, the Ford Pinto quickly became a popular model. However, the public has raised a lot of questions about the safety of the car. One of the fatal question is that the car’s gas tank has design flaws. And there is evidence that in case of Pinto suffer a rear-end collision, the gas tank is easily punctured by bolts on the differential…
Oracle Corporation (ORCL) Oracle Corporation is a multi-national computer technology company located in Redwood, California which specializes in the development and marketing of computer hardware systems and enterprise software products. For the fiscal year of 2013 Oracle has posted solid numbers with revenues of 37.18 Billion with assets of 81.81 Billion dollars half of which is financed by debt. In general the company has shown to be strong and stable based upon the previous two years financials.…
Ethics Essay: Ford Pinto Madness Todd Hwang Outline: I. Introduction II. Test-Evidence Hiding III. Ignoring the options IV. Economic vs. Ethical Decision V. The Numbers VI. Lobbyist Techniques VII. Conclusion I. Introduction The Ford Motor Company debuted a new line of cars called Ford Pinto in 1971. In order to compete in a new American market of subcompact cars, with the advice of Lee Iacocca, the automobile was designed and produced in one of the shortest production…
Case Study Report- Ford Motor Introduction Ford Motor Company (Ford) is an American multinational corporation which produces cars and trucks. The automaker was founded by Henry Ford and incorporated on June 16, 1903. Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales in 2010. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce, using elaborately engineered manufacturing…
COMPANY PROFILE Ford Motor Company REFERENCE CODE: 4E3AD1B7-04B2-4E87-BB09-7DC916B9230F PUBLICATION DATE: 30 Nov 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Ford Motor Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..................................................................…
Business Analysis Part I Robert Hogue MGT 521 July 9, 2012 Sharon Palmitier Business Analysis Part I Ford Motor Company was founded in Dearborn, Michigan in 1903 by a gentleman named Henry Ford. Henry Ford started Ford Motor Company with $28,000 and a big dream. He had a dream of creating a horseless carriage. His dream eventually turned into the Ford model T which he sold more than 15 million between the years 1908 and 1927. Ford is most known for developing assembly line production which…
Case 22 Analysis Firestone and Ford; The Tire Tread Separation Tragedy 1. What are the major and minor ethical issues involved in this case? The major ethical issue is Ford and Firestone’s negligence of the technical problems. They knew that something was wrong yet they did not do anything about it and therefore ignored their consumers’ safety and health. They used a utilitarian decision model where they were looking to accomplish the greatest good for the greatest number. Another major…
Unit 4 IP Issues and Case Analysis Ronald Rogers MGT680-1303A-01: Strategic Management American Intercontinental University Professor Jacob Ashkenazi Synopsis Accomplishing a SWOT analysis has several purposes and the function of the analysis is completely dependent on the entity doing the study. A competitor may do a SWOT to find the exploitable weakness in competitor or to determine what they are doing right. When a company performs one on itself it is posturing itself for improvement for…
Dilemma in the Ford Pinto Case On August 10, 1978 three young girls died in a 1973 Ford Pinto after being stuck from the rear by a driver in a van. The Ford Pinto was completely engulfed in flames and the accident resulted in the death of the three young girls. Today, the debate continues regarding whether or not The Ford Motor Company was responsible for this case and many other cases involving the Pinto bursting into flames resulting in disfigurement or death. Ford has argued for…
