the role of consumer’s perception in marketing decision Introduction It is universally acknowledged that people live in world where physical sensations spread up every corners such as odour, taste, sounds . Those sensations can be transformed by marketers into advertisements, product packages,TV commercials, billboards to clamour for customers’ attention. Each of us is exposed to this bombardment through paying attention to marketing stimulus and select satisfied one( Solomon et al, 2006). When…
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