Nestle: Pricing and Retail Strategy Leah M. Shockley MKG 310 – Introduction to Marketing Colorado State University – Global Campus Doctor Jason Geesey September 14, 2014 Nestle: Pricing and Retail Strategy Though Nestle has a solid presence in various markets such as: coffee, dairy products, teas, bottle water, and many others – its most interesting and competitive market is chocolate. The company decidedly entered into the chocolate market which is already heavily saturated in various…
Words 1182 - Pages 5