to different groups, lifestyles, uses, and in the case of the two ads I will be comparing, different levels of wealth. My first advertisement is for Jack Daniels “Old NO.7 Brand”. Standing out is the classic Jack Daniels bottle we have all come to love, with a pitch-black label, written over with white ink, that gives it a decidedly western old school look. Two other bottles, one on each side, flank the main bottle. Despite the background being out of focus, it is still visible that one bottle…
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