PRESENTATION
ON
BY: JOAN WRIGHT-GOOD
DATE: NOVEMBER 22, 2014

Why are we here today?
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Shape or reshape our business vision?

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Change?

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Sense of business direction?

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Increase profits?

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Curious or just to network?

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Business opportunities?

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To meet Lisa Nicole Cloud ?

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All the above?

What will you benefit from today’s seminar?
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Results

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Opportunities

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Information

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A lifeline

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Crash course/training on Business Strategy and
Market positioning

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Networking with industry leaders

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Free gifts and giveaways

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Motivation

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Becoming a part of history

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Most entrepreneurs if they have been in business long enough will know that it takes more than a desire and drive to succeed in business. 

Must have a working knowledge of financial and personnel management, laws and regulations.

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Entrepreneurs must get familiar with the business law governing their state and they must educate themselves on the market

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First know who you are, what you are about, is it your calling?
You will be willing to do whatever it takes to succeed. You must ensure as a leader that you are also relatable!!!!!

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People will not buy what you are selling if they cannot make a connection with you

EXAMPLES
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If you are selling fried Chicken but you are a vegetarian who don’t care for meat and is only interested in my money than that is misrepresentation.

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So what happens if I have an issue with your fry chicken? You cannot help me……. because you cannot relate. 

Let’s say you are a mother with a case of BAD KIDS, would you take advise from a single woman, who has never had a child? Would you buy weight loss advise, from an overweight seller?........I think not……… make yourself relatable to your clients.

What’s your story? Here’s mine

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Worked corporate for approx. 10 years in total in all my life

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First Book – From Brokenness to Victory

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Married 2001 started first business as a booking agent and artist manager 

Writing & speaking

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2006 - Consulting and contractual services – with BATCO (Craven A,
Matterhorn, Pall Mall & Dunhill)

Re-settled in the US, struggled to find a job

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Started my company OBSL

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Fashion – Rizpah Fashions

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Awarded as one of FL’s Top Executives of 2014

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2007 – Bad Divorce

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Picked up Law – University of London

Wrote 2nd book, increased Speaking appearances,
Entrepreneur school among other accomplishments

Just like you I wasn’t extraordinary I just had a determination and a drive, but I was CONSISTENT with my determination.
A Case study from the Global Entrepreneurship Monitor (GEM) reports that it is young people – up to the age of 35, or 40 in most regions – who are starting up in business.

CONCEPT OF BRAND

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Do you have a brand concept for your business? What do people say about you when you enter or leave a room? Do you stand out? 

Do people view you, your business, the same way you do? Have you ever researched?

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THERE is no one accepted definition of a brand, only a set of perspectives that share a significant degree of agreement:
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visual/verbal approaches * positioning approaches

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brand image approaches * added value approaches

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perceptual appeal approaches * personality approaches

What is branding why it is important
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BRANDS have been around for decades but became a particular feature of the marketing landscape during the 1980s and the 1990s. Many of the best-known brands go back a long time. Such as Coca-Cola, Mercedes, Colgate, Heinz, and
American Express

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Brands such as IBM, Rank Xerox, and ICI have been around for over half a century.

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YOUR BRAND IS WHAT PEOPLE SAY ABOUT YOU WHEN YOU LEAVE
THE ROOM.
- AMAZON’S JEFF

BEZOS

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2.1 Visual/verbal approaches
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Some brands are instantly recognizable by their packaging, while others are instantly recognized by their symbol—for example, Mercedes.

2.2 Positioning approaches
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Position in the consumer's mind that distinguishes your brand from the competition.