P1: Exploring Creative Product Promotion
Scenario:
You are in the role of a researcher employed by a marketing magazine and have been asked to investigate a number of promotional activities that may form the basis of future articles in editions of the magazine.

The two organisations that I am going to use to describe the promotional mix are world renowned companies in technology, Apple and Samsung. Apple and Samsung are without a doubt, leaders in their respective fields, in terms of technological entertainment. They mainly specialise in selling their own Smartphone’s and Tablet computers, but also sell a vast amount of other technological products. For example, in 2001, Apple broke the technological barrier with the iPod, becoming
In recent years Samsung has highlighted its dedication and loyalty to football with numerous high level partnerships with clubs such as Chelsea FC, Intermilan FC, Palmeiras, Suwon Bluwings, Olympiacos and Feyenoord. Confederations such as the Asian Football Confederation (AFC) and a number of national team sponsorships like the Italian, Romanian, Portuguese and Korean sides. This sponsoring technique will ensure that Samsung will be connecting to more loyal and dedicated football fans, ensuring the Samsung brand gains ongoing national exposure and recognition."

Samsung considers sports sponsorship to be a vital communication tool for helping people better understand Samsung’s corporate philosophy and values. The ability of sports to unify people and encourage them to challenge themselves and find inspiration strongly echoes Samsung’s corporate philosophy, which seeks to improve human society through the application of digital technology. “Samsung sponsors a wide range of sports reflecting regional characteristics and sentiments around the world, this is our way of showing gratitude for our customers in a meaningful way. Through these sponsorships, we’re able to support local communities on a global scale, while sharing in the spectacle of sport. We will continue to share our passion with the world and contribute to the betterment of society,” said Mr. Bae from Samsung. Sports not only plays an