strategy is to use spokesperson and original ads to increase its reputation. When expanding international market, Nike adjusted its marketing strategy accordingly. Here's some details 1. Sign up athlete star as a spokesperson Nike’s choices were Micheal Jordan, an up-and-comer basketball player, a Brazilian football team, Tiger Woods, Maria Sharapova, Roger Federer, Rafeal Nadal, Lance Armstrong, Kobe Bryant and LeBron James. Luckily, though these choices were really expensice, they were excellently…
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