Mass Mediated Culture | 1900s print and electronic media | High Culture | Classical music, fine arts, literature, philosophy, cuisine | Intertextuality | The way texts refer to other texts | Anthropological | Customs of a social group | Text/ Artifact | Anything considered to be a subject for analysis | Folk culture/ Mass Culture | Music, dance, storytelling, crafts, clothing, carnival | Pop culture | Human-made items, consumed and accepted by large numbers of people in society. Popular= of the people. Culture= refinement and intellect. Blends: High, folk/ mass, mass mediated. Came with the invention of teenagers, rise of America, rise of mass media. | Three degrees of pop culture | Elite (The Country Club). Mid (The 'Burbs). Low (The Trailer Park). | Counter culture | Opposes or defies the dominant culture | Subculture | Outside the core of the dominant group | Symbolism | Sign that stands for something else in a story. Intensity, Prominence, Repetition. | Hegemony | Dominant power structures in society: control over interest, preference, tastes, ways of conducting the tasks of everyday life. American hegemony = white, male, straight, middle-aged (35-55), able-bodied, Protestant(Christian), wealthy, educated. Pop culture: text contained/ constrained by hegemony | Ideology | Set of ideas set forth by the ruling class. No "outside" of ideology. | Culture | Systems of values, attitudes, beliefs, and traditions shared by a group of people. | Mass Media | One of the means or channels of mass communication (print, electronic, photo) | Mass Communication | Communication generated through the media designed to reach large audiences to infort, entertain, persuade | Communication | Exchange of ideas, information | Semiotics | Study of signs | Uses and Gratifications theory | People chose media that meets their needs and interest. Surveillance= finding info; watching. Socialization= fitting in, how to look and behave. Diversion= stimulation, relaxation, release | Powerful effects | Media has immediate, direct influence | Minimalist effect | Media has little or only indirect effect | Cumulative effect | Media has gradual but profound effect | Debilitating effects | Screen violence leads people to believe the world is more dangerous than it really is | Macro | Media affecting institutions (schools, governments) rather than just individuals | Behavioral | Media can trigger actions | Physiological | Media can influence our bodily systems | Emotional | Media makes us feel things | Attitudinal | Media can create and shape our opinions, beliefs, and values | Cognitive | Media plants ideas and information in our mind | Cable TV | Arrived in 1970s. Broadcast networks distribute programming to cable company and the cable company distrubutes content and cable sends to house. Narrowcast to specific audience deliver audience to advertisers | TV | Invented by Philo T. Farnsworth. Network to satellite to station to household network and local/ station produced. Broadcast to broadest crowd possible deliver audience to advertisers. FOX, ABC, NBC, CW, CBS. 1,300 stations. | 1925 | First live demonstation of TV | 1939 | Televison "premiers" at NY's World Fair | 1940s | Government freezes television | 1950s | Golden age of TV | Radio Act of 1912 | Licensed individuals, chaos | Radio Act of 1927 | Federal Radio Commission. Now radio stations have specific place on dial and broadcast in "public interest" | 1930s | Golden Age of Radio; Amos and Andy | 1934 | Communications Act of 1934; creates FCC | The FCC | Federal Communication Commission; jurisdiction over any form of communication over air of wire. Reactive; relies on public complaints. Does not censor; fines companies into compliance-media industries regulate themselves | Agenda Setters | Influential people who set public opinion | Score Keepers | Media trackers, surveyors, and researchers | Regulators | Non-media