venture into the online marketing and business strategy, but when Ω9 would adopt the new business model. Though Ω9’s products are available to any customers, after much discussion, Ω9 decided on the target audience: 1) Target Type 2 Diabetes patients – both USA and Indian market 2) Age Criteria – Adults above 18 in USA and – above 50 market in India To begin the action plan, Ω9 decided to focus on 5 strategies with the above target audience in mind. a) Development and implementation of improved Total…
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