BRINGING ‘GIRLS STAND STRONG’ PROGRAM
TO MEMPHIS PUBLIC SCHOOLS

Presented to

Executive Director
Transitions Seminars for Women

Prepared by

Transitions Seminars for Women

February 1, 2014

MEMORANDUM

TO: Executive Director Transitions Seminars for Women FROM: Administrative Assistant Transitions Seminars for Women

DATE: February 1, 2014

SUBJECT: BRINGING ‘GIRLS STAND STRONG’ PROGRAM TO MEMPHIS
PUBLIC SCHOOLS

Here is the report that you requested about bringing the ‘Girls Stand Strong’ program to Memphis Public Schools along with recommendations on how to implement strategies to create funding for the program. The report includes findings from secondary research using company websites.

Based on the findings in this report, I have concluded that funds are readily available through gifts and donations. We have local and national sources for funds to meet the deadline for starting the program. Recommendations for obtaining funding for this program include applying for a grant from The UN Trust Fund for Women. Local sources would include appearances on a morning talk show and a question and answer segment on a well-known radio talk show geared towards women.

Please come to me if you need additional information or if you have questions. I would be happy to assist you in any way when implementing some of the recommendations presented in this report.

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TABLE OF CONTENTS

TRANSMITTAL MEMO……………………………………………………………………...ii

EXECUTIVE SUMMARY……………………………………………………………………iv

RESEARCH…………………………………………………………………………………... 1 Background…………………………………………………………………………….1

Situation Analysis……………………………………………………………………...8

Core Problem/Opportunity…………………………………………………………….9

ACTION PLANNING………………………………………………………………………….9

Goals and Objectives…………………………………………………………………..9

Key Publics and Messages……………………………………………………………10

Strategies and Tactics…………………………………………………………………10

Calendar and Budget…………………………………………………………………..14

EVALUATION………………………………………………………………………………...16

CONCLUSIONS……………………………………………………………………………….17

RECOMMENDATIONS………………………………………………………………………18

REFERENCES………………………………………………………………………………....19

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EXECUTIVE SUMMARY The purpose of this report is to bring a communications plan to the executive director of Transitions Seminars for women. This plan is to list the key publics and target market for which strategies and tactics have been listed to meet the objectives and goals expressed. Secondary research was conducted using company websites. Findings indicated that there are organizations and talk show host that are willing to help women organizations promote the betterment of women around the world. The result of this research revealed that there are people of like mind when it comes to empowering women. There are several areas of finding for afterschool programs that gear towards women. Recommendations for obtaining these funds are matching a previous fund with another fund through a women’s organization. Other means of raising money can be found through the solicitations done by local talk show hosts…both radio and television.

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RESEARCH
Background
Transitions Seminars for Women is a non-profit organization consisting of a group of women motivational speakers and teachers that conduct seminars and workshops designed strictly for women. In operation since 2010, its mission is to create a space for all women to come together to share their feminine spirits. Now more than ever, women need to come together to support each other and they want to create a sorority where each finds the best in each other. Transitions is committed to making each woman stronger because they believe that if women from the Western world truly are the hope for the world, they