Seminar Class Details: | Name of Seminar Tutor: | Day: | Time: | Room: |
Principles of Marketing
1. WELCOME 2
2. CONTACT DETAILS 2
3. AIMS OF THE MODULE 3
4. LEARNING OUTCOMES 3
4.1 Knowledge 3
4.2 Skills 4
5. SYLLABUS 4
6. LEARNING METHODS 4
7. LEARNING MATERIALS & SUGGESTED TEXTS 5
8. LECTURE & SEMINAR SCHEDULE 9
LECTURE PROGRAMME 9
SEMINAR PROGRAMME 11
9. ASSESSMENT SCHEME 14
10. GUIDELINES ON HARVARD REFERENCING SYSTEM 26
11. INSTRUCTIONS FOR SUBMITTING YOUR WORK ELECTRONICALLY 27
12. ACADEMIC MISCONDUCT 27
13. REGULATIONS 28
14. MARKING SCHEME 29
15. GRADING SCALE 31
13. ASSESSMENT AND GRADING FEEDBACK FORMS 32 14. Lecture Slides 38
1. Welcome
Welcome to Principles of Marketing. I hope you find this module a valuable learning experience.
The challenges of providing superior customer value and gaining a competitive advantage have become crucial issues to a diverse range of companies. Delivering value and achieving a competitive advantage requires, among other things, a thorough understanding of markets, buyers and competition and an ability to match an organisation’s strengths to external opportunities.
In this module students are introduced to a wide range of concepts covering the whole field of marketing. For students intending to specialise in marketing it will provide a valuable introduction, underpinning the more specialist studies later on in their degree programme. Those students intending to specialise in another discipline will find that the course allows them to understand the marketing concepts and their relevance within a wider commercial environment.
The teaching and learning approach throughout this module is interactive. As a result of this, you are expected to contribute to the discussion of numerous marketing issues.
I will be happy to answer any questions you may have.
Dr. Olga Mourouti
2. Contact Details
The table below includes the contact details of the Principles of Marketing team.
Dr. Karen Wu | Room | W222 | Telephone Number | TBA | E-mail address | k.wu@mdx.ac.uk | Office Hours | TBA | Socrates Economou | Room | W116 | Telephone Number | 020 8411 4859 | E-mail address | S.Economou@mdx.ac.uk | Office Hours | TBA | Sally Wang | Room | TBA | Telephone Number | TBA | E-mail address | S.C.Wang@mdx.ac.uk | Office Hours | TBA | Please add your seminar tutor’s details if not included above | Room | | Telephone Number | | E-mail address | | Office Hours | |
3.3. Aims of the Module
This module is designed to provide students with an overview of key marketing concepts and techniques, as they apply in a variety of organisations and in both conventional and online environments. More specifically, the module aims to develop students' knowledge and understanding of the core role of marketing in determining the growth potential of an enterprise; the value of the marketing mix in ensuring successful marketing implementation; the significance of external and internal operating environments for marketing practice; and methods of identifying consumer targets and competitors.
4. Learning Outcomes
4.1 Knowledge
On successful completion of this module, students will have an
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Guide to preparing MARKETING PLANS (Your Cover Page) [pic] www.thesmallbusinessplanner.com info@dpgrp.com Revised November 2011 Marketing Plans • Act as a roadmap. • Assist in management control and the implementation of strategy. • Inform new participants of their roles in implementing the plan and achieving objectives. • Assist in helping to obtain resources. • Stimulate thinking and the better use of resources…
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It is agreed by many scholars that the concept of marketing was originally brought up around the time when industrial revolution took place. (Elvy, 1991; Evans & Berman, 1994) However, the definitions of marketing varied from time to time. ) People still get confused by the term “marketing” nowadays thinking it is only about advertising and selling the product, however it is actually a broad term that involves not only advertisement but also many other activities for instance, market research, media…
Chapter 1 – Marketing Concepts. * Definitions. * Needs – basic things that are required’ when acted up by a social force, they become wants. * Wants – not necessarily a need; when wants are backed by purchasing power they become demands. * Demands – what the consumer demands of the supplier. * Exchange – occurs when there is a need or a wand; when 2 or more parties give something of value to each other. * Value – difference between what one gets (benefits) and…
