Robin Moraga
October 1, 2014
Professor Eubanks
English 101
Sexism and Objectification of Women Jean Kilbourne author of the Killing Us Softly series uncovers a steady stream of sexist and misogynistic images and messages, laying bare a world of frighteningly thin women in positions of passivity, and a restrictive code of femininity that works to undermine girls and women in the real world. In Killing Us Softly four she talks about how people need to take advertisement more seriously, and to think about its relationship to sexism, eating disorders, gender violence, and contemporary politics. Kilbourne says, “women and girls are often pictured in advertising with their mouths covered, their body language is usually passive, vulnerable, and submissive; very much different from men who are portrayed as powerful and dominate.” Women should be portrayed as powerful, they have worked hard to get their rights to be equal to men and now advertising has put women vulnerable and below men once more. In Victoria’s Secret Ads they are promoting sex and telling people that you have to be skinny to look sexy in their clothes. Look at how all these women are skinny and look really good sexy and seductive. They are laying down showing off a lot of skin and making the ad look sexy. Victoria’s Secret signifies sexy and sex for they mostly sell lingerie and sexy bras and underwear. Kilbourne states, “Advertisements drenched in sex and idealized beauty are influential because women seek not just approval, but also love.” Women feel they have to look like the “Ideal Woman”, which looks much like Barbie; skinny, blonde, light skin, a flawless beauty. But real beauty isn’t draped in lingerie, she’s not always the perfect shape or size; however, a woman is beautiful no matter what she looks like. In this Victoria’s Secret Fashion Show advertisement for December 1st; this young woman is portrayed very sexy and animalistic. She is hunched over at the shoulders; her head is tilted back with a very seductive look in her face. She is beautiful but powerful, elegant but dangerous. This model is very skinny almost anorexic looking, with blonde hair and she is in what looks to be a bamboo cage. This advertisement gives women a false state of mind that in order to be powerful you have to be sexy and skinny. Kilbourne states, “Women keep getting thinner and thinner, and if they aren’t thin enough they are photoshoped to look so skinny.” Women are seeing the only way to get noticed and look confident and sexy is to look small and seductive. Parents try to keep their young girls from seeing this type of advertisement for they think it is to revealing and gives their child wrong ideas about how they should act and be. Advertising is giving young girls and women the impression that their sexualized behavior and appearance is often rewarded in society. In this Victoria’s Secret Fashion Show advertisement for November 30th, there is a beautiful blonde, skinny, white “Bombshell” who looks innocent but very sexy at the same time. This woman is exhibiting a certain body language and expression that is provocative. The advertisement creates the perception of here I am, I am sexy, I am attractive, I am confident. Kilbourne would say “The body type we see inn advertising as acceptable or desirable is one fewer than 5% of American women have.” Wanting to be sexy is ok but these advertisements are making girls starve themselves and thinking that super skinny is what is attractive. These ads are not healthy for American girls and women, they are teaching the children of today that thin is in and if you aren’t thin you don’t fit in. Kilbourne would say,” Advertising tells women and girls that what’s important is how they look, and advertising surrounds us with the image of ideal female beauty. However, this flawless beauty cannot be achieved. It’s a look that’s been created through air brushing, cosmetics, and computer retouching.” The sexism of this Victoria’s
Hayley Scheidemantle EGL 220 Dr. Bunny-Paines Clemes November26th, 2012 Advertising Paper Whether it is television, radio or newspapers, advertisements have become part of our everyday lives. Advertising is a powerful and persuasive medium. It is a form of communication for our society. It involves a process of information by the manufacture or a seller of a product to modify the behavior of the buyer to buy a particular product. On the one hand, advertisements entice us to over buy and…
Ad Strategies Paper 2 Every day Americans and humans around the world are exposed to thousands upon thousands of ads. Everywhere we walk, drive, and fly we are constantly exposed to advertisements. These advertisements consist of food, clothing, beauty products and many other miscellaneous items. It seems that a majority of the advertisements are constantly focused on promising a better, fuller life if you buy their product. Company A’s ad which states it will offer a better life for you if you…
Webster’s dictionary defines advertising as “techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading them to respond in a certain way.” () In other words, advertising is difficult to define but it is an integral part of our daily lives, and it influences not just what we purchase, but our opinions and beliefs. Some ads do attempt to persuade audiences to buy certain products or services, but they also educate and inform the public…
Week 1 Individual Advertising Past and Present Paper you will find the review of the following topic: "Advertising in Past and present". General Questions - General General Questions · Resources: Internet, University Library · Select a print advertisement from before 1970 for a product or service that is still in existence. Locate a current advertisement for the same product or service. This assignment requires that you include 2 advertisements with your paper. · Write a…
iversity. His profile appears later in this issue. 2. At low levels of advertising, increasing marginal product is also possible. 3. H. Saffer and D. Dave, "Alcohol Advertising and Alcohol Consumption by Adolescents," NBER Working Paper No. 9676, May 2003. 4. H. Saffer, "Alcohol Advertising and Motor Vehicle Fatalities," Review of Economics and Statistics, 79 (3) (August 1997). 5. H. Saffer, "Alcohol Advertising Bans and Alcohol Abuse: An International Perspective," Journal of Health Economics…
SHORT PAPER 8-2 Short Paper 8-2 Advertising and Ethics Southern New Hampshire University SHORT PAPER 8-2 Following the release of a client’s advertisement, a high end women’s fashion line, the client received sharp criticism for its use of violence and sexuality in the advertisement featured in Esquire magazine. The advertisement featured a woman scantily clad in line’s couture lying on her back with a man holding her…
The main objective of this paper is to study the consumer response towards mobile advertising. The other major objectives are to explore the benefit of mobile advertising usage in order to find out the uniqueness of mobile advertising and to identify the interrelations of mobile advertising and consumer. 1.5 CONTEXT FOR THE RESEARCH This study was limited to the perceptions of university citizens of mobile advertising. Participants for this research were selected among university citizens that…
others. 6. In the late 1980s and early 1990s, a growing affluence and sophistication of the consuming public characterized the marketing world of this time period. This trend was led by: 7. It is no longer enough in marketing and advertising to just produce outstanding products and commercials. Marketers must use_____, which is a merging of all their marketing communications with everything else they do. 8. For manufacturers, the best way to beat the competition is to:…
either sink your business or allow it to swim. The most common operational expenses are labor, paper costs, and advertising expenses, but with streamlining and budgeting these appropriately profit margins can increase. Bobby Scott stated, “Operating expenses are funds that are used to operate the sportswear business.” There are several operating expenses in a business, such as: labor, paper costs, and advertising.. Labor is one area to cut operating expenses, but this can cause morale killer in company…
Popular Culture Short Essays choose any two topics Impact of a Popular Culture Figure A popular culture paper can analyze the impact of a past or current figure in pop culture. You can choose pop culture figures that intrigue you, which will make the project an engaging one. For example, a student might choose to write about how his favorite band, the Rolling Stones, has transcended time over several decades. Or, he can select an actor or a moment in popular culture and explain how that person…