Ad Strategies Paper 2 Every day Americans and humans around the world are exposed to thousands upon thousands of ads. Everywhere we walk, drive, and fly we are constantly exposed to advertisements. These advertisements consist of food, clothing, beauty products and many other miscellaneous items. It seems that a majority of the advertisements are constantly focused on promising a better, fuller life if you buy their product. Company A’s ad which states it will offer a better life for you if you use their product also claims their product to be the best and work more than Company B’s product. I have seen this to be true in the magazine I read to use in this assignment. In the February 2012 edition of Cosmopolitan Magazine, there is an advertisement for Estee Lauder, Sensuous Nude perfume. At first glance, this ad seems a lot like all of the other perfume ads you see in a magazine. There is an attractive woman in little to no clothing as well as a “hot” sunset in the background near the ocean to set the mood for the viewer. In turn, it reaches impressionable minds and promotes idealistic and sexual images of women rather than realistic ones. After careful thought, I have come to the conclusion that this ad uses a product-image format and promotes the absolute ideal woman rather than a normal, every-day, realistic woman. Ads which are targeted towards younger women, such as this perfume ad, should be promoting a realistic woman and giving viewers, mainly women I would assume, confidence and empowerment, rather than supporting today’s common idea that women are nothing more than sexual objects. In addition, the advertisement should be promoting the item that they are trying to push more than they are trying to promote the woman in the ad.
The advertisement I am basing this claim off of is out of the February 2012 Cosmopolitan Magazine, but there are many others throughout this magazine and other magazines alike that display the same type of ads and even the same ad itself. At first glance, this perfume advertisement shows a very beautiful woman with long and luscious brown hair gleaming in the sunlight. Her eyes and lips reach out to you alongside the sun’s rays and trick you to buy this perfume. The woman in this ad is also wearing seductive clothing. Actually the woman isn’t wearing any clothing. Instead, she is draping a light brown cloak over her feminine parts showing just enough to try and seduce you. Finally she is in front of a body of water to try and make it a more appealing scene. Overall, this whole image represents what people in society consider being the ideal woman which is clearly not reality. We all know a woman wouldn’t go out in public dressed in nothing but a piece of fabric draped over her body. This ad, like all other fragrance ads show the models in them as perfectly dressed or perfectly looking, aroused individuals. As discussed in lecture, she has a constant “restless desire” (Ifthkar, 2012). The way the model is dressed or her appearance at all has nothing to do with the actual use of the perfume. Thus, this is a good example of the use of a woman as an object for her sexuality to encourage the sale of this fragrance to push the lifestyle the company wants to convey to its clients. If this gorgeous woman is using this perfume, then by wearing this perfume, a “real” woman can become just like her.
Words used in advertisements can convey a persuasive message in themselves. In the particular ad that I chose, there are very few words on the whole ad, but they pack a lot of feeling behind them. The ad gives you the name of the creator and name of the perfume which read “Estee Lauder, Sensuous Nude”. Right below that, it says “The Seductive Fragrance”. By using those words, the ad takes on a whole new meaning. Instead of just making you smell good and be pleasant, this perfume wants to convey the thought that it will also transform you into a man-eater. If you wear this perfume you can seduce any man that
Related Documents: Advertising Strategies Research Paper
for every space to advertise and communicate with the audience. Although many of the ads are in hope or call to action for viewers to make a purchase but creative and carefully plan ads create long lasting relationships with the viewers and turns them to be brand loyal. Many products are very similar and differentiation in integrated marketing is a key way for some brands to known so marketers are using strategies to design personalized messages with the target audience. When this is done properly…
the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3, the best 2 would be selected to air at the Super Bowl, but all 3 would be run throughout the year. The 5 advertisements that they whittled down to were Labor of Love, Cheetah, Dew or Die, Mock Opera and Showstopper. My recommended course of action…
buying I phone 5. This ad appeared in all local newspapers across the United States in the month of June 2012. Samsung Galaxy S 3 advertisement was created by Samsung Advertisement Agency. Samsung has its own advertisement agency which works to create ads to promote Samsung electronic products. This agency I think did a fantastic job of advertising Galaxy S 3. It did all possible things to beat I phone 5. The color combination, bold lettering slogan, home screen wall paper, white border body on Samsung…
with inconsistent brand message, logo and presentation. The company emphasized more on manufacturing quality, technical leadership and supply chain activities. To become global SEC should have a consistent image throughout the globe. 2. Difference in marketing strategy and practices: The top management wanted to transform Samsung from a “cheap OEM” to a “high value-added products provider” but the Marketing head faced a real internal problem from his own team as the regional managers had different…
disease Alzheimer’s disease (AD) is a chronic, progressive, degenerative cognitive disorder that accounts for more than 60% of all dementias (Lewis, 2011). “Early-onset Alzheimer's is an uncommon form of dementia that strikes people younger than age 65” (“Alzheimer’s disease,” 2011). Early AD usually results from cerebral arteriosclerosis. Late onset AD usually occurs after age 60; it is the most common type ("Alzheimer’s disease,”2011). “The risk of having AD increases greatly with age. About…
KINGSFORD CHARCOAL CASE STUDY GB-513 MARKETING MANAGENET PROF. KARL ALORBI SAINT PETER’S COLLEGE, NJ. SUBMISSION DATE: 08/08/2011 SUBMITTED BY: RIDDHI JAJAL TABLE OF CONTENT No | Topic | Page No. | 1 | Executive Summary | 3 | 2 | Key Problems | 5 | 3 | Analysis and Evaluation | 7 | 4 | Recommendation | 10 | 5 | Implementation Plan | 12 | Executive Summary Clorox Company produce 50 different products by 2000, includes different categories such as Household products…
bars or shakes by using mannequins gaining more confidence, using the words like a chart with a color scheme, and the health factors involved with dieting.” 2. Does the author clearly indicate in the thesis what specific strategies are employed in the ad to sell the product? The author does clearly state in the thesis specific strategies. She gives vague description of each. 3. Identify a section where supporting details (or more details) are needed. The third paragraph looks like it could…
1. Understand different message strategies: 8 message objectives and methods to achieve these objectives (e.g., the goal of repetition advertising is to increase brand recall; slice-of-life ads are used to situate the brand socially). OBJECTIVE #1 Promote brand recognition- the obvious objective her is that if consumers remember the brand name and can easily recall it they are more likely to buy it. First remembered brands are often the most popular brands. In fact consumers may actually infer…
Anushka Steephen ADV 206 4/10/2015 Term Paper Term Paper Audit of the Industry Digital media strategies are a crucial component of political campaigns. Established political elites use database and Internet technologies to raise money, organize volunteers, gather intelligence on voters, and do opposition research. Increasingly, digital technologies are used to organize political information in the public sphere, and unlike those used in traditional media, these interactive tools allow for both…
23 Communication Audit Report Purpose: The communications audit is an important tool for planning and evaluation in public relations. An audit does three things: 1) Reviews how well an organization communicates internally and externally. 2) Focuses on messages exchanged, media used, and the outputs and outcomes of the communications process. 3) Helps identify missing linkages or blocked circuits in the communication process. It’s an examination of an entire communication process.…