The file MKT 447 Week 5 Final Exam includes the right answers on these questions:

1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is:

2. Which of the following is the best example of a tangible good?

3. In commercials for Wal-Mart, satisfied customers explain why they like to shop at the retail store. The people in these commercials describe how Wal-Mart provides a one-stop shopping place for them and how they like saving time as well as money by shopping at Wal-Mart. In terms of the message dimensions, the Wal-Mart ad is an example of a(n) _______message.

4. The magazine Fancy Cats is designed to satisfy the needs of cat lovers who want to learn how to better care for their cats. Cat lovers are the magazine's:

5. One of the most basic functions of _____is to identify products and their source and to differentiate them from others.

6. In the late 1980s and early 1990s, a growing affluence and sophistication of the consuming public characterized the marketing world of this time period. This trend was led by:

7. It is no longer enough in marketing and advertising to just produce outstanding products and commercials. Marketers must use_____, which is a merging of all their marketing communications with everything else they do.

8. For manufacturers, the best way to beat the competition is to:

9. When the city of Pensacola, Florida, advertises itself as "the perfectplace for the perfect Florida vacation", it is using:

10. Revlon funds the Revlon/UCLA Women's Cancer Research