VS

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A COMPARITIVE ANALYSIS OF MARKETING
STRATERGIES FOLLOWED BY NIKE AND ADIDAS

TEAM MEMBERS

ANUPAMA VENU
CLAES JOTORP
DEEPAK TUSHIR
GUSTAV TENERZ
SAIRAM KRISHNAN
SANJAY SHARMA
SUNANDA SURESH

09014
09126
09032
09128
09088
09090
09112

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INDEX

1. INTRODUCTION
1.1. BRIEF ANALYSIS OF INDUSTRY
1.2. BRIEF DEFINITON OF INDUSTRY
1.2.1.TRENDS IN THE INDUSTRY
1.2.2.MARKET ANALYSIS
1.2.3.MAJOR PLAYERS AND MARKET SHARES
1.3. MAJOR FORCES SHAPING THE INDUSTRY
1.3.1.PORTER͛S FIVE FORCES
1.4. PREDICTION FOR 2009-2010
1.5. THE COMPANY AND MAJOR PRODUCT LINES
1.5.1.BRIEF HISTORY OF COMPANY
1.6. FLAGSHIP PRODUCTS, MAJOR PRODUCT LINES, RECENT FORAYS
1.7. HISTORY OF THE BRANDS
2. MARKETING STRATERGY
2.1.
Some of the footwear industry who have turned to India are Adidas, Nike and
Puma.

INDIAN FOOTWEAR INDUSTRY ͻ The Footwear Industry is a significant segment of the Leather Industry in India.

ͻ

India ranks second among the footwear producing countries next to China.

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India produces more of gents͛ footwear while the world͛s major production is in ladies footwear.

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The industry is labour intensive and is concentrated in the small and cottage industry sectors. While leather shoes and uppers are concentrated in large scale units, the sandals and chappals are produced in the household and cottage sector.

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The major production centres India are Chennai, Ranipet, Ambur in Tamil Nadu, ,
Mumbai in Maharastra, Kanpur in U.P. , Jalandhar in Punjab, Agra and Delhi. The following table indicates concentration of units in various parts of the country:

Region

Large & Medium Scale

SSI

Household

Tamil Nadu

64

31

7

Delhi & up North

4

8

25

Agra, Kanpur

9

34

14

Calcutta

1

3

19

Bangalore

6

3

4

Mumbai

3

11

Others

13

10

6

32

7

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