ghtenment -involved application of human reason to improve society -Scientific revolution= less trust in the church -supported marriages based on love (raised the status of women and family life) -began with philosophes -some Enlightenment thinkers followed Deism, and then left it to operate by natural law -Philosophers: John Locke, Jean Jacques Rousseau, Adam Smith -Adam Smith set forth the principles of laissez-faire economies, capitalism(more supply and demand) -Rousseau wrote the social contract -John Locke: natural rights and popular sovereignty (influenced A LOT) -Voltaire: individual freedom -Influenced revolutions, organization of states and societies, Declaration of Rights of Man and Citizen (political) -nationalism -power of church went down, secularism went up -more equality among social classes
Reformations North- Protestant South-Catholic -centralized monarchies -religious wars -30 Years War -Geneva was a model protestant community and a missionary center (of Calvinists) -political power went up and the power of the church went down (Protestant) -decreased power of the church -increased political power -increased authority of the monarchs -improved status of women/wives because of love -increased European questioning of political authority -King Henry VIII of English received money from the Anglicans -did not use indulgences -included Calvinists, Lutherans, Martin Luther, John Calvin (Catholic) -Council of Trent(1545-1563) -from St. Thomas Aquinas -abuse of indulgences -moral priests, schools, and seminaries to educate priests -Society of Jesus -formed by St. Ignatius of Loyola -Jesuits, started 1540
Explorations
-increased European trade -formation of the Hanseatic League and Crusades encouraged search for new trading sea routes -Portugal started it because it was near the coast of Africa which had trade relations with Muslim nations and was led by a royal family that supported exploration (King John I, son was Prince Henry the Navigator) -Examples: -Vasco da Gama- rounded the Cape of Good Hope, explored the east African kingdoms, and then went all the way to India, where he est. trade relations -Christopher Columbus- convinced Spain monarchs, Isabella and Ferdinand to finance a voyage to reach the east by going west. 1492, sailed to the American continents; found Cuba and the islands known as the West Indies -Ferdinand Magellan- 1519, sailed around the tip of South America to the Pacific Ocean for Portugal, made to the Philippines and died. His crew continued and became the first to circumnavigate the globe -Henry Hudson- 1609, sailed for the Dutch looking for a Northwest Passage to Asia -Hernan Cortes: Aztec and Incan Empire for Spain -New technologies: -Sternpost Rudder(invented in China during Han, made for better navigation and control of ships of increasing size, got to Europeans by trade) -Lateen sails -Astrolabe(from Hellenic world around 150 BC) -Magnetic compass (borrowed from Chinese to determine direction) -Three-Masted Caravels (for longer journeys) -African Slave Trade (Middle Passage) -Columbian Exchange: traded plants, animals, diseases, people, technology, and ideas among Europe, the Americas, and Africa -From Europe and Africa:
VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3…
Rights Deal has Every One in Court! Nike vs Reebok American Needle vs The NFL (Sherman Anti-Trust Act Section 1) Back in 2010, Nike beat out Adidas’ Reebok unit on the $1.1 billion deal for exclusive rights to sell NFL jerseys, and the payoff should be strong. Analysts have predicted that Nike will add $500 million in annual revenue from the deal -- not insignificant even for a company with revenues of $22.7 billion a year. Although terms of the five-year Nike contract were not released -- Bloomberg…
by evaluating in greater depth their personality and its impact on their purchase decision. As marketing consultants, we conducted a research in the golf industry choosing six representative brands as following: Titleist, Callaway, TaylorMade, Nike, Adidas and Bridgestone. By evaluating these companies, we gained an insight into customers’ attitudes when a golf club is purchased being able to make recommendations for the selected brand in order to improve their marketing strategy. Defining the…
The industry overview The retail sales of golf equipment industry, which includes golf clubs, bags, balls, gloves and footwear, declined from approximately $4 billion to about $3 billion in 2003 and then rebounded to around $3.8 billion in 2007 with many threats remaining. The changes in the retail value of golf equipment industry are closely related to the total number of golf players and total rounds of golf played in the country. The participation rate of golf has dropped approximately 21%…
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list: -Economies of scale and scope -Invest in marketing and distribution -Geographical expansion in product expansion -First movers -R&D -Entrepreneurial enterprise-staying small -Diversification, related and unrelated -Separation of top vs. middle managers -Entrepreneurial enterprises becoming managerial Secondary claims: -Growth through unrelated diversification is a poor business strategy -Business ownership patterns have diminished the likelihood of many firms’ long-term success…
The Impact of Social Networking Sites and Online Brand Communities on Consumer Purchasing Decision-Making Process Table of Content 1. Report Summary ………………………………………………………………...… 2 2. Introduction ………………………………………………………………………... 3 3. Theoretical Framework ………………………………………………………….... 3 3.1. Understanding Social Networking Sites (SNSs) and Online Brand Communities (OBC) in relation to Consumers ……………………………..... 3 3.2. The Reasons Consumers are influenced by Social Networking Sites (SNSs)…
Table of Contents Executive Summary 2 Company Overview 2 Economic Analysis GDP Growth 3 Inflation 3 Interest Rates 3 Housing 5 Consumer Spending 5 Sovereign Debt 6 Unemployment 6 US Dollar 7 Impact of Sporting Goods Stores Industry 7 Industry Analysis 8 Porter’s 5 Forces 8 Big Four Analysis 11 Industry Life Cycle 13 Dick’s Sporting Goods Analysis Review of Annual Report 16 Company SWOT Analysis 18 Trend Ratio Analysis 20 Cross Sectional Ratio Analysis…
GP NOTES 2010 (ESSAY) Content Page 1. Media a. New vs. Traditional b. New: narcissistic? c. Government Censorship d. Profit-driven Media e. Advertising f. Private life of public figures g. Celebrity as a role model h. Blame media for our problems i. Power + Responsibility of Media j. Media ethics k. New Media and Democracy 2. Science/Tech a. Science and Ethics b. Government and scientist role in science c. Rely too much on technology? d. Nuclear technology…