customer experience and customer service. Correcting consumer issues creates more loyalty among customers according to Bezos. Ina addition, this also allows Amazon to identify persistent problems that require attention more thoroughly. Since their creation over fifteen years ago, Amazon has developed three approaches in an attempt to ensure their target market continues to receive this treatment. They are fulfillment centers, Amazon Prime, and AmazonFresh. According to the article, amazon has 89 fulfillment…
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