Today’s society tends to be more materialistic. We earn a lot of money and spend a lot of it as well. For some people, they find shopping as refreshment to their mind. And the advertisement is there to help them by giving ideas what to buy. What I am going to analyze today is an advertisement of Elle perfume by Yves Saint Laurent with Miguel Jacobs as the photographer and Coco Rocha as the model. Coco Rocha is a top model and widely respected in the fashion industry. This image shows a medium close up of a woman holding the perfume bottle as if she is spraying. In this image, she is wearing a black suit which somehow shows that she is a powerful, sophisticated women with high social status. Her hair is tied to a ponytail which is once again implying neat and sophistication. The suit, which is unusual for women to wear, also suggests a hint of masculinity in the perfume. She is also posing with her arms open, placing it in front of her waist. The pose give a strong look to her, supporting the impression from her outfit. Without being too masculine with the suit, the blazer is slightly open and it reveals some part of her skin and cleavage which contrast with the dark blazer. Along with her bright skin, she is wearing a bright pink lipstick that gives her a sex appeal. The dark suit also contrast with the lights in the background that appears to be full of backlights which looks as if it is set in a catwalk or studio. This, somehow makes the perfume look high fashion. This will appeal to anyone who has interest in fashion and want to feel more fashionable and high class. It lightens up the whole picture giving a bright look that illuminates the model, which will draw our eyes to her as the focus. Furthermore, in this advertisement, a picture of the perfume bottle is shown. As we can see, the bottle itself is in pink color with gold lid. As we
seen this to be true in the magazine I read to use in this assignment. In the February 2012 edition of Cosmopolitan Magazine, there is an advertisement for Estee Lauder, Sensuous Nude perfume. At first glance, this ad seems a lot like all of the other perfume ads you see in a magazine. There is an attractive woman in little to no clothing as well as a “hot” sunset in the background near the ocean to set the mood for the viewer. In turn, it reaches impressionable minds and promotes idealistic and…
product: Dior’s Perfume, J’adore 1. J’adore is a timeless fragrance by Christian Dior. It was created in 1999 and remains one of the most popular fragrances of the brand for women. Christian Dior, the father of the “New Look”, had for mail goal to “save women from nature”. Dior is known everywhere in the world. “Absolute feminity” is one of the slogans for J’adore. 2. Dior uses different market segmentations to sell their product. First of all, there is a geographic segmentation. Perfumes are luxury…
fragrance from the Chance series called Eau Tendre uses a naked woman with pink flowers wrapped around her body, a huge pink bottle. The ad says, “IT’S YOUR CHANCE. EMBRACE IT.” to persuade women to buy this product because it will make you feel confident and comfortable. The ad for the Chanel fragrance from the Chance series called Eau Tendre, stands out to many women who enjoy wearing a fine fragrances. This ad also stands out to woman of all ages because it was published in the magazine, Glamour…
the advert is for perfume as Marc Jacobs sells perfume. Also at the bottom is says ‘Introducing Daisy Eau So Fresh’ which makes our suspicion of a perfume advert clear. This advert also connotes a symbol of perfume which is made to look like the flowers and daises in a field. The setting, which is surrounded by trees, and there is a focus on the perfume so it makes you think that the perfume will smell fresh and floral scented. The camera shot is almost a body shot of the perfume as we get to see…
Sex Advertising and how women are portrayed in perfume advertising. Name: Institution: Introduction Sex advertising refers to the use of sex appeal in trying to sell your products. Erotic imageries are more attractive to the eye and they get attention from us human beings, the images displayed are such as cheese cake, nudity or at times even beef cake (Taflinger, 1996). This mode of advertising began long ago where beautiful carvings of women bodies were made. Sex advertising…
Rose Duplessy Marketing Ms. Fowler 12/9/14 My Product My product is a gift set for women containing body wash, body lotion, and two perfumes as oils: one for home in a 3.4 oz. bottle and a travel-size in a 0.34 fl. oz. bottle. The perfumes can also be purchased in singles: 3.4 oz. and 1.7 oz. The name of this product is Rose-Fleur by Rose. The function of this product is to give the sense of freshness and happiness to the customer. The fragrance of my products is made from a rare flower found…
fact that it is intended to be pushing a perfume. Kim Kardashian's advertisement contains many myths in its unwritten text. One of those myths would be that your body isn't good enough. Every woman that is in a magazine is both thin and fit. It is nearly impossible to find an advertisement with someone whom isn't perfectly in shape. By using a beautiful woman with a nice body makes woman believe that they need to look like her and that if they use her perfume, they will look like her. Beautiful women…
through mass media to encourage audiences to take actions that advertisers want them to take. The advertisement I chose is a Chanel cosmetics advertisement on one of the most popular perfume, Coco Mademoiselle. Coco Mademoiselle is a light and fresh perfume, which is designed for young ladies. The way and fragrance this perfume is designed makes a perfect connection with young ladies in the society, who are young, gorgeous, energetic, strong and self-loving. By using a French word “mademoiselle”, a famous…
vulnerability and constant desire for self-fulfillment. By analyzing an advertisement for perfume represented by Kim Kardashian, I was able to uncover the techniques and messages used that create a twisted perception of how women should perceive themselves. The sexist advertisement depicts distorted body imagery, self-exploitation, ageism, and a flawed sense of identity. Thus, creating an unhealthy lifestyle for woman as they try to find self worth through arbitrary products. In the ad, the gorgeous…
the other is easy to overlook, both texts portray an air of light simplicity due to clean and relaxed white fonts. The simplicity is an effective tool in the marketing of the product in that the advertisement does not feel too blunt or candid— the perfume and the text succeed in complimenting each other. This advertisement incorporates a number of visual appeals, including attention to composition, lighting, and color. The composition of this ad leaves no room for wandering eyes; the viewer is forced…
