Question 1: The current value of annual home improvement market is about $833 billion, and there are four major competitors in the market: Wesfarmers Limited, Woolworths Limited, Metcash Limited, and others (IBISWorld 2013). According to Fisher’s lecture (2013), the market structure of the Australian home improvement retail industry is most likely to be oligopoly. The definition of Oligopoly is that limited independent firms dominate a home improvement industry, which has high concentration of market…
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